Tune in to our videos

Tom Chavez, founding General Partner at super{set} shares why people come first when you're building a new company from scratch. Of course you need a vision, a differentiating value prop and in many ways the most important aspect, a set of values that define your culture.

When building and doing the hard work, you must also honor shared values, reward them and reinforce over time. It brings teams along through the zigs and zags, plus it gives everyone a raison d'etre, to show up everyday and march towards those shared goals.

Tom Chavez and Vivek Vaidya share details on their outside {in} approach to company building in the age of AI. They explicitly focus on deeply understanding the customer's pain before slinging a single line of code. super{set} invents companies from scratch and stands shoulder-to-shoulder with a crew of passionate cofounders.

Software development is very different with AI. Lovable, Replit, Cursor, Claude is now integrated in the dev process which has changed the speed of initial product creation. It's not only coding on the fly, it's also iterating on the fly. In real-time and in front of customers.

Forming new companies has changed in 2025. It's about the speed at which you need to get to efficient performance on metrics. Also, it's taking place with much less venture capital than before.

Achieving product market fit (PMF) in the age of AI requires different motions and thinking. There's 5 key aspects. 1. Founder Market Fit, 2. Customer Segment and AI Precision Fit, 3. Pricing Model to Value Fit, 4. Decision Maker and Budget Fit, 5. Core Value and Commoditized Value Fit