People first, always
People make the difference and often are the biggest determinant of success. We bring on world-class talent to build with us, starting with co-founders on day one and continuing along the buildout. We all roll up our sleeves and build together.

We build data & AI-native business solutions. Together.
Identify Opportunities
Identify Opportunities
Highly selective and focused
We stick to what we know. Enterprise, B2B that solves complex challenges with rich domain expertise. We know how to engineer AI systems, yet are always focused on creating value in a unique way.

Collaborative Partners
Collaborative Partners
Work shoulder-to-shoulder
Once our co-founder is on-board, we never sit back and watch from afar. We want real collaborators, not employees. Builders with grit, humility, sharp thinking, and serious speed. True co-founders from day one.

Hands-On Support
Hands-On Support
Operators that care
We’re proven company builders with business acumen and technical chops—having founded companies acquired by Microsoft, Oracle, Cisco, Salesforce, and others. We don’t just critique; we stand at the whiteboard crafting solutions to the toughest problems. No drive-bys but true partners for the full journey.

The Whole Journey
The Whole Journey
Pre-seed to exit
Our model is focused, not one based on volume. We're deeply committed to each company we start. We don't quit. We won't always get it right, but our companies won't die from lack of capital.

Co-founders define the strategy together with us from day one
Grit
Company building isn’t for the meek. We look for co-founders who can take a punch (figuratively), adapt fast, and stay fierce through rejection, pivots, and a lot of “no’s”.
No Ego
We seek people with strong convictions, loosely held; humble, flexible, and unafraid to ask for help or change course when it’s necessary.
Organized Thinker
Data and AI tech is about clear thinking, not just code. We seek those who can organize, name, and shape strategy in a way teams can execute.
Clock Speed
Startups move fast. We team up with co-founders who quickly process new info, think on their feet, and stay on-pace—and we’ll do our best to keep up.
From pre-seed to a success story
We partner from day one to turn seedling ideas into real companies. With hands-on support, years of business pedigree, capital, and AI engineers on staff, we transform an early stage opportunity into a high-growth business.
AI-native and value driven
We know how to turn products into business success and we work directly with co-founders to bring sharp, early focus to the MVP. Together, we’ll roll-out and sequence a compelling solution that’s built for scale, ready to take on competitors and become a market leader.
Co-found with skin in the game
As a co-founder, you’re not joining for a job, you’re in it for the long-haul. At the outset, we stand at the whiteboard with you, shaping the vision together. As the company grows, we stay close, offering mentorship and support when it matters most, for both you and the business.
Fully funded from the start
As a co-founder, you shape the team, acquire early customers, and drive success without the distraction of a fundraising scramble. We fund each seed-stage company ourselves and stay invested through future rounds, so you can stay focused on the important stuff.
Keep an open mind & get ahead
Keep your instincts sharp and stay open-minded. Markets shift, competitors appear, and curveballs are constant. Success comes from staying adaptable—ready to adjust, rethink, and lead with clarity no matter what’s around the bend.
Thesis-driven. Proven playbooks.
The best products are grounded in data, engineered with opinionated workflows, and powered by intuitive, AI-native capabilities.
We design with purpose from day one—creating solutions that feel immediate, indispensable, and impossible to work without. This isn’t tech for tech’s sake. We build for impact and lasting value.
Ready to start?
Interested in co-founding with super{set}? Reach out, and we’ll be in touch.
San Francisco, CA 94105