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How GTM Teams Align, Adapt and Accelerate in the Age of AI
Inside high-velocity startups, go-to-market (GTM) teams must balance two competing forces: operating in their own functional lanes while simultaneously moving in lockstep toward shared revenue goals with the other sub-teams within the organization.
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The article argues that 2025 marked a true explosion in AI — not just hype — and that 2026 will test whether that acceleration leads to sustainable value or ends up as over-inflated expectations. As AI moves rapidly from vision to deployment, the key challenge ahead is discerning long-term impact from short-term noise.

In an era where speed often eclipses substance, Headlamp stands apart by building with patience, empathy, and precision. Founded by Erwin Estigarribia and Manaswini Sugatoor, the company tackles one of healthcare’s hardest challenges — uniting fragmented behavioral and biological data to serve patients with greater clarity and trust.
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