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In this episode of 5 to 50: Financial Strategies for Growing Companies, host Jeff Rudner sits down with Jeremy Klein, General Partner at super{set}, groundbreaking AI startup company builders. Jeremy's unconventional journey—from teaching beekeeping in rural Paraguay as a Peace Corps volunteer to advising hundreds of startups as a corporate attorney, to now co-founding native data and AI companies—offers a masterclass in adaptability and strategic thinking. In this conversation, Jeremy shares invaluable insights on what separates successful founders from the rest, how to systematize financial operations across portfolio companies, the critical metrics that drive B2B SaaS growth, and how to implement AI strategically in your business.
Tom Chavez, founding General Partner at super{set} shares why people come first when you're building a new company from scratch. Of course you need a vision, a differentiating value prop and in many ways the most important aspect, a set of values that define your culture.
When building and doing the hard work, you must also honor shared values, reward them and reinforce over time. It brings teams along through the zigs and zags, plus it gives everyone a raison d'etre, to show up everyday and march towards those shared goals.
Tom Chavez and Vivek Vaidya share details on their outside {in} approach to company building in the age of AI. They explicitly focus on deeply understanding the customer's pain before slinging a single line of code. super{set} invents companies from scratch and stands shoulder-to-shoulder with a crew of passionate cofounders.
Software development is very different with AI. Lovable, Replit, Cursor, Claude is now integrated in the dev process which has changed the speed of initial product creation. It's not only coding on the fly, it's also iterating on the fly. In real-time and in front of customers.
Ketch’s VP of Product, Sam Alexander, shares how integrating AI coding into their workflow has transformed product delivery. Faster development cycles mean customer requests turn into shipped features sooner, helping Ketch stay competitive and innovate in the fast-moving data-privacy landscape.
Leaders from Headlamp Health explain how their platform brings precision medicine into the mental-health space. By unifying psychological data, biological signals, and patient-reported insights, their team is tackling one of healthcare’s most complex challenges. With a global footprint and deep collaboration across clinicians, pharma, and practitioners, Headlamp moves quickly — always grounded in listening to the people they serve.
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