Podcast: Tom Chavez on How AI Startups Can Show Us What’s Next in Marketing

Podcast: Tom Chavez on How AI Startups Can Show Us What’s Next in Marketing

Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Hosted by Greg Stuart & Rex Briggs, “Decoding AI for Marketing” (DAM) aims to mend this informational void, delivering insights for the technically adept and the beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.

Listen to Tom Chavez' guest appearance on "Decoding AI for Marketing" on Spotify or Apple Podcasts.

"What does the Empire Strikes Back and the Flux Capacitor have in common? They are both analogies that Tom Chavez uses when he talks about just how exciting and challenging this moment is in AI and marketing right now. Chavez previously sold two startups - one to Microsoft and one to Salesforce - but today is doubling down on AI as the technology to push marketing forward. He explains his work at super{set}, dealing with the deprecation of cookies, experimenting across channels, and the roles startups can play in the ecosystem."

Listen on Spotify or Apple Podcasts.

Listen to Rex Briggs' guest appearance on The {Closed} Session - "Marketing in the Age of AI with Rex Briggs" - here.