Hide

Sign Up

Get our monthly newsletter in your inbox.

Oops! Something went wrong while submitting the form.
see all feed
see all Podcasts
see all Elements
{feed}

How Engineers Should Talk to Customers with Empathy

September 11, 2023
Written By
Peter Wang
September 11, 2023
Written By

Do you get an uneasy feeling anytime you get added to a customer call? Do you ever struggle to respond to a frustrated customer? Peter Wang, Product lead at Ketch, discusses how customer feedback can help drive product development, and how engineers can use customer insights to create better products. Learn best practices for collecting and interpreting customer feedback.

As an engineer, you’re usually heads-down building and improving the product. Customer conversations are handled by other teams like sales, customer success, and support.

When you are brought into these conversations, your instinct is probably to jump right into solutions mode. But it’s important to first understand the full context behind the customer’s ask. With empathy and patience, you can have more productive dialogues that build trust and meet the customer’s true needs. 

But there’s immense value to engineering being active and present in customer conversations, and in the spirit of Vivek Vaidya’s concept of “horizontally scaling,” here are my top tips for how to establish better connections with customers as an engineer. 

Who are you talking to?

Before any conversation, take a minute to understand who you're talking to. What kind of business are they and what's their size? An early-stage startup will have very different goals and constraints than a large, established enterprise. What are the founders’ backgrounds and respective roles? This context will shape how they see problems and where their priorities lie.

For example, if the person you are speaking to is an engineer and you're an engineer, you’re probably going to understand each other pretty well. But if you're an engineer talking to a lawyer, you might have bigger problems communicating. What they want out of the conversation might be different than what you intuitively think they want.

Understanding the basics about who you're talking to ensures you can empathize and find common ground during the conversation. It also helps you interpret what they say - you'll have a better sense of what they really need based on their role and point of view.

Why are they talking to you?

Next, be clear on why this customer is talking to you. If you’re being brought into the conversation by someone else at the company, be sure to ask them: What is the context? What problem are you trying to solve?

Often you might assume you're there to solve a technical problem since you're an engineer brought onto a call with a customer issue. Your instinct is to dive into code to fix it. But in many cases, the situation is more nuanced. As we'll discuss later, the conversation might be focused on selling or collaborative problem discovery.

The point is, it's really important to understand what the customer wants from you in that discussion. Don't make assumptions - get clarity from your colleagues on the goals and context before jumping into solution mode. 

Hi, it's me, Peter, talking to you

General types of customer conversations

Now that we have context on who we're talking to and why, what are some concrete examples of common types of customer conversations? And how should we approach them?

Problem discovery

On problem discovery calls, focus on uncovering the full context and use cases ("why") first before considering technical solutions ("how"). Often customers come in with specific technical solutions already in mind based on their limited knowledge but don't just accept their proposed ideas (“I just need you to add this API endpoint and we’re good!”) at face value. Getting the full context around why they want certain features or APIs allows you to ensure you’re solving the right problems, not just implementing narrow requests. 

While customer centricity is important, also recognize when requests don’t make sense for the broader business. If their request isn't extensible to other customers, is reasonably time-consuming, and you've already done a bunch for them, show some tough love. Customers will respect when boundaries are set. 

So do you mean this, or do you mean this?

Selling

There are a couple of different kinds of “sell” conversations you might be roped into.

Early stage

An early-stage prospective buyer is mostly just doing research. For example, maybe they're looking for a data governance product and they're just trying to figure out who does X, Y, and Z. They know they need to purchase something to check off a few boxes, but they don't want to go too deep in any lanes yet. I had a lot of these sorts of conversations at a conference I went to in DC recently - potential customers would just ask,  "Do you do this?" And in my mind, I'd think, "We're probably talking about two different things, but I think we're doing the thing you want us to do here. You can set up a call and we can have a real conversation." This first kind of conversation is mostly about checking boxes.

Late stage

A late-stage prospective buyer is someone who is seriously considering buying the product, has talked to a lot of peopl, and has done their homework. They’re much more likely to be trying to validate that your product actually does the things you claim it does.

These sorts of conversations are more about trust and confidence, and here, availability and showing interest in their problem are often more impactful than on-the-spot solutions or fast technical answers. They want to trust that you understand and can help - think of it as a “therapy session” where you're guiding them to feel comfortable choosing you.

Feedback

There are usually two types of feedback conversations:

Happy customer

The first is a happy customer who just wants some small enhancements. The product's working well for them overall, but it could be slightly better. For those types of conversations, you just want to show that you're committed to them for the long run. And it's really important to make sure they understand that they're being heard and that you're listening. 

Unhappy customer

The second type of conversation can be much spicier. This is when the customer is really upset. Maybe an executive at their company bought this product but isn't actually going to use it themselves. Now the real end user is stuck with it and they're like, "Hey, this thing literally doesn't do what I need it to do." At this point, the most important thing is making sure the customer walks away with confidence - confidence that you're going to make it work for them, even if it's not working right now. 

On these sorts of feedback calls, restating what angry customers say shows you're listening and breaks assumptions. Then capture key points in writing by taking notes live or reviewing call recordings afterward (AI transcription tools like Gong, Otter, and Fireflies make this super easy now), and create actionable follow-ups to provide relief. When you are creating these follow-ups, be sure to highlight the limitations of any path you agree to move forward on together. There are always pros and cons to every solution, but the customer may not fully understand the tradeoffs.

This post-call review is also an opportunity to loop in any other team members either from your side, like Sales, Support, or Legal, or their side, like subject matter experts or system integrators who can give you access to certain systems. The customer likely won’t know who you need access to, so you’ll need to ask for the right stakeholders proactively.

The review isn’t just for show: make sure that you actually follow up with real features and designs to show you’re taking action. The features they need might take a while to fully create, but you can provide some quick wins along the way, like a small enhancement or design mockup.

Ultimately, remember that customers who talk to you are the ones who care. As my colleague Hannah Barnstone said, "Angry customers often care the most. Their frustration means they’re invested in finding a solution." Your product not working as expected causes real problems, but if they are coming to you with the problem, even if they are upset, it proves they are invested in finding a solution. Maintain a collaborative, not combative, mindset - you are working together to find the ideal solution. With empathy for their situation, you can turn these negative situations into positive outcomes.

Hannah onstage with me at super{summit}

Big takeaways

A few key points to remember that apply across all customer conversations:

  • Know your audience - why are you talking to them specifically? Context is critical.
  • Focus on “why” over “how” to get to the heart of problems and needs.
  • Write down key insights immediately and follow up on them. Taking action based on conversations builds trust.

Making the effort to understand who you’re talking to, why the conversation is happening, and what the customer wants to achieve sets you up for productive discussions. You’ll avoid misaligned expectations and solutions that miss the mark. 

Most importantly, showing genuine interest in customers and their problems builds connection and loyalty. Following up with actions based on what you discuss demonstrates you’re committed for the long-term, not just talk. Keep these principles in mind and you’ll get the most out of every customer conversation.

Watch my entire presentation from super{summit} 2023 alongside Hannah Barnstone below, and learn more about super{summit} at superset.com/summit!

Transcript

Hide

Get our monthly newsletter in your inbox.

Oops! Something went wrong while submitting the form.
Written By
Peter Wang
Written By
Read next

Introduction to The {Closed} Session

In the first episode of The Closed Session, meet Tom Chavez and Vivek Vaidya, serial entrepreneurs and podcast hosts.

read more

Starting From Scratch

In the second episode of The Closed Session, Tom and Vivek discuss the framework for starting your own company from scratch, and the three dimensions that should be taken into account.

read more

The Business Plan

You’ve decided to launch a business, but before you hurtle blindly into the breach, you need a bulletproof plan and a perfect pitch deck to persuade your co-founders, investors, partners, and employees to follow you into the unknown.

read more

Early-Stage Funding Do’s and Dont’s

In this episode of The Closed Session, Tom and Vivek talk about dilution, methods, mindset, benchmarks and best practices for raising investment capital for a new tech startup.

read more

Early Team Formation

Now that you've written the business plan and raised money, it's time to recruit your early team. In this episode, Tom and Vivek cover the do's and dont's of building a high-output team - who to hire, how to build chemistry and throughput, how to think about talent when your company is a toddler versus when it's an adolescent.

read more

Creating a Winning Culture: Must-Haves, Memes, and Tips

read more

Building a Kickass Product & Technology Engine

read more

Women in Tech

read more

How to Interview for a Startup

read more

Is Tech Stingy? The Case for Doing Well *and* Doing Good

read more

And, we’re live at super{set}!

Welcome to Season 2 of The Closed Session! In this first episode of 2020, Tom and Vivek talk about the five companies super{set} launched in 2019 and the lessons they’re learning as they go.

read more

To Sell or Not to Sell

read more

Quarantine Edition: Let the Rants Unfurl

read more

Equity and Inclusion

Tom and Vivek talk about inclusion and reflect on their personal experiences as brown guys in tech. Inclusion feels like a moral imperative, but does it really make for stronger, better companies? Are there unintended consequences of acting on good intentions to 'fix' an inclusion problem at a company? Why is tech so lacking in diversity, and what can we do to get it right?

read more

Big Tech and Regulation

The drums are beating for Big Tech, and for good reason. In this episode, Tom and Vivek break it all down and explain why you need to watch your wallet, or at least raise your antenna, whenever Google or Facebook say they're making a new product decision "to protect user privacy." Exactly how do their product decisions erode competitive markets and our own data dignity? Recorded at the tail end of 2020 before all of the post-election events unfolded, this episode explains exactly how the major platforms abuse data, why you should care, and what we can do to fix it.

read more

super{set}’s Spectrum Detoxifies The Online Space

We are living in a time of extraordinary concern about the negative consequences of online platforms and social media. We worry about the damage interactive technologies cause to society; about the impact to our mental health; and about the way that these platforms and their practices play to our most destructive impulses. Too often, the experiences we have online serve only to polarize, divide, and amplify the worst of human nature.

read more

Back to the Office, Kinda Sorta

With vaccines on the horizon, the idea of getting back to the workplace doesn't seem so far-fetched anymore. In this episode of The Closed Session, Tom and Vivek discuss what it's been like working from home, their likes, dislikes, and lessons learned. What pandemic habits are here to stay, and what pre-pandemic routines are likely to re-emerge? Between the 'back-to-workers' and the 'work-from-homers,' Tom and Vivek wonder whether a middle course is within reach.

read more

To SPAC or not to SPAC

Harpal Sandhu, a Silicon Valley veteran and friend of super{set}, joins Vivek and Tom and explains what the excitement about SPAC's is all about. How did we get from IPO's to SPAC's? What's a PIPE? And why does the $10 price show up? In this episode you'll understand why entrepreneurs might prefer a SPAC and how they navigate its possibilities and pitfalls with investors.

read more

From Watsonville To The Moon

This post was written by Habu software engineer, Martín Vargas-Vega, as part of our new #PassTheMic series.

read more

Not Just On Veterans Day

This post was written by Ketch Developer Advocate, Ryan Overton, as part of our #PassTheMic series.

read more

The Balancing Act For Women in Tech

This post was written by Ketch Sales Director, Sheridan Rice, as part of our #PassTheMic series.

read more

The Studio Model

What’s a startup studio? Is it just “venture capital” with another name?

read more

We don’t critique, we found and build.

The super{set} studio model for early-stage venture It is still early days for the startup studio model. We know this because at super{set} we still get questions from experienced operators and investors. One investor that we’ve known for years recently asked us: “you have a fund — aren’t you just a venture capital firm with a different label?”

read more

New Venture Ideation

Where do the ideas come from? How do we build companies from scratch at super{set}?

read more

Silicon Valley’s Greatest Untapped Resource: Moms

This post was written by MarkovML Co-Founder, Lindsey Meyl, as part of our #PassTheMic series.

read more

Good Ideas, Good Luck

Coming up with new company ideas is easy: we take the day off, go to the park, and let the thoughts arrive like butterflies. Maybe we grab a coconut from that guy for a little buzz. While this describes a pleasant day in San Francisco, it couldn’t be further from the truth of what we do at super{set}. If only we could pull great ideas out of thin air. Unfortunately, it just doesn’t work that way.

read more

Data Eats the World

The wheel. Electricity. The automobile. These are technologies that had a disproportionate impact on the merits of their first practical use-case; but beyond that, because they enabled so much in terms of subsequent innovation, economic historians call them “general-purpose technologies” or GPTs...

read more

The Four Types of Startup Opportunities

In our last post, we discussed how data is the new general-purpose technology and that is why at super{set} we form data-driven companies from scratch. But new technologies are a promise, not a sudden phase change.

read more

VCs Write Investment Memos, We Write Solution Memos

When a VC decides to invest in a company, they write up a document called the “Investment Memo” to convince their partners that the decision is sound. This document is a thorough analysis of the startup...

read more

People, First

What does it mean to be a super{set} co-founder and who do we look for? Why is the Head of Product the first co-founder we bring on board?

read more

The super{set} Entrepreneurial Guild

Has someone looking to make a key hire ever told you that they are after “coachability”? Take a look at the Google ngram for “coachability” — off like a rocket ship since the Dot Com bubble, and it’s not even a real word! Coaching is everywhere in Silicon Valley...

read more

Why Head of Product is Our First Co-Founder

At super{set}, we stand side-by-side and pick up the shovel with our co-founders. Our first outside co-founder at a super{set} company is usually a Head of Product. Let’s unpack each portion of that title....

read more

Why I'm Co-founding @ super{set}

Pankaj Rajan, co-founder at MarkovML, describes his Big Tech and startup experience and his journey to starting a company at super{set}.

read more

Too Dumb to Quit

The decision to start a company – or to join an early stage one – is an act of the gut. On good days, I see it as a quasi-spiritual commitment. On bad days, I see it as sheer irrationality. Whichever it is, you’ll be happier if you acknowledge and calmly accept the lunacy of it all...

read more

The Product Heist

Tom and Vivek describe how building the best product is like planning the perfect heist: just like Danny Ocean, spend the time upfront to blueprint and stage, get into the casino with the insertion product, then drill into the safe and make your escape with the perfect product roadmap.

read more

Founder and Father: A Balancing Act

Making It Work With Young Kids & Young Companies

read more

Early Stage Customers

Tom and Vivek discuss what the very first customers of a startup must look and act like, the staging and sequencing of setting up a sales operation with a feedback loop to product, and end with special guest Matt Kilmartin, CEO of Habu and former Chief Revenue Officer (CRO) of Krux, for his advice on effective entrepreneurial selling.

read more

Overheard @ super{summit}

Vivek Vaidya's takeaways from the inaugural super{summit}

read more

How I Learned to Stop Optimizing and Love the Startup Ride

Reflections after a summer as an engineering intern at super{set}

read more

Why I Left Google To Co-found with super{set}

Gal Vered of Checksum explains his rationale for leaving Google to co-found a super{set} company.

read more

The Era of Easy $ Is Over

The era of easy money - or at least, easy returns for VCs - is over. Tom Chavez is calling for VCs to show up in-person at August board meetings, get off the sidelines, and start adding real value and hands-on support for founders.

read more

The super{set} CEO

Tom and Vivek describe what the ideal CEO looks like in the early stage, why great product people aren’t necessarily going to make great CEOs, and what the division of labor looks like between the CEO and the rest of the early team. They then bring on special guest Dane E. Holmes from super{set} company Eskalera to hear about his decision to join a super{set} company and his lessons for early-stage leadership.

read more

How To Avoid Observability MELTdown

o11y - What is it? Why is it important? What are the tools you need? More importantly - how can you adopt an observability mindset? Habu Software Architect Siddharth Sharma reports from his session at super{summit} 2022.

read more

When Inference Meets Engineering

Othmane Rifki, Principal Applied Scientist at super{set} company Spectrum Labs, reports from the session he led at super{summit} 2022: "When Inference Meets Engineering." Using super{set} companies as examples, Othmane reveals the 3 ways that data science can benefit from engineering workflows to deliver business value.

read more

Infrastructure Headaches - Where’s the Tylenol?

Head of Infrastructure at Ketch, and Kapstan Advisor, Anton Winter explains a few of the infrastructure and DevOps headaches he encounters every day.

read more

Calling BULLSHIT

Tom and Vivek jump on the pod for a special bonus episode to call BULLSHIT on VCs, CEOs, the “categorical shit,” and more. So strap yourselves in because the takes are HOT.

read more

Former Salesforce SVP of Marketing Strategy and Innovation Jon Suarez-Davis “JSD” Appointed Chief Commercial Officer at super{set}

The Move Accelerates the Rapidly Growing Startup Studio’s Mission to Lead the Next Generation of AI and Data-Driven Market Innovation and Success

read more

Why I'm Joining super{set} as Chief Commercial Officer

Announcing Jon Suarez-Davis (jsd) as super{set}’s Chief Commercial Officer: jsd tells us in his own words why he's joining super{set}

read more

When and Why to Bring on VCs

Tom and Vivek describe the lessons learned from fundraising at Rapt in 1999 - the height of the first internet bubble - through their experience at Krux - amid the most recent tech bubble. After sharing war stories, they describe how super{set} melds funding with hands-on entrepreneurship to set the soil conditions for long-term success.

read more

Startup Boards 101

Tom and Vivek have come full circle: in this episode they’re talking about closed session board meetings in The {Closed} Session. They discuss their experience in board meetings - even some tense ones - as serial founders and how they approach board meetings today as both co-founders and seed investors of the companies coming out of the super{set} startup studio.

read more

Q&A with Accel Founder Arthur Patterson

Arthur Patterson, founder of venture capital firm Accel, sits down for a fireside chat with super{set} founding partner Tom Chavez as part of our biweekly super{set} Community Call. Arthur and Tom cover venture investing, company-building, and even some personal stories from their history together.

read more

Arthur Patterson on Venture Investing

Arthur Patterson, the founder of venture capital firm Accel, sits down for a fireside chat with super{set} founding partner Tom Chavez as part of our biweekly super{set} Community Call.

read more

Four Tips for a Distributed Workforce

This month we pass the mic to Sagar Gaur, Software Engineer at super{set} MLOps company MarkovML, who shares with us his tips for working within a global startup with teams in San Francisco and Bengaluru, India

read more

Arthur Patterson on Company Building

Arthur Patterson, legendary VC and founder of Accel Partners, sits down with Tom Chavez to discuss insights into company building. Tom and Vivek review the tape on the latest episode of The {Closed} Session.

read more

7 Ways to Turn an Internship Into a Job at a Startup

Chris Fellowes, super{set} interned turned full time employee at super{set} portfolio company Kapstan, gives his 7 recommendations for how to turn an internship into a job at a startup.

read more

Frida Polli, CEO and co-founder of pymetrics

Kicking off the fourth season of the {Closed} Session podcast with a great topic and guest: Frida Polli, CEO and co-founder of pymetrics, which was recently acquired by Harver, joins us to talk about the critical role that technology and specifically AI and neuroscience can play in eliminating bias in hiring and beyond.

read more

Diamonds in the Rough

Obsessive intensity. Pack animal nature. Homegrown hero vibes. Unyielding grit. A chip on the shoulder. That's who we look for to join exceptional teams.

read more

The RevOps Bowtie Data Problem

Go-to-market has entered a new operating environment. Enter: RevOps. We dig into the next solution space for super{set}, analyzing the paradigm shift in GTM and the data challenges a new class of company must solve.

read more

Alysa Hutnik, Chief Privacy and Data Security Architect @ Ketch

We are delighted to share our new episode of the {Closed} Session podcast with guest Alyssa Hutnik. Alyssa looms large in the privacy world, and she’s been thinking deeply about the intersections of data, technology and the law for nearly two decades. She’s also the Chief Privacy and Data Security Architect at Ketch, a super{set} company, as well as a lawyer. Hope you enjoy the episode!

read more

The Information: "TikTok Is Not the Enemy"

Tom writes a nuanced take on the TikTok controversy and outlines ethical data principles that will restore people’s sense of trust and offer them true control over how and when they grant permission for use of their data.

read more

boombox.io Raises $7M to Build Out Creator Platform for Music Makers

super{set} startup studio portfolio company’s seed funding round was led by Forerunner Ventures with participation from Ulu Ventures Raise will enable boombox.io to accelerate product development on the way to becoming the winning creator platform for musicians globally

read more

Building the Creator Platform for Music Makers at Boombox.io

On the heels of boombox.io's $7M seed fundraise led by Forerunner, Tom Chavez and Vivek Vaidya sit down with boombox co-founders India Lossman and Max Mathieu for a special episode straight from super{summit} 2023 in New Orleans!

read more

From Chords, to Code, to Chords Again: The Story Behind Boombox.io

super{set} founding general partner Tom Chavez wasn’t always set on a life of engineering and entrepreneurship – music was his first love. For a time, he was determined to make a career out of it. With boombox.io, Tom has combined the best of both worlds into a product that inspires and delights both the engineer and the musician.

read more

Horizontal Scaling at super{summit}

Vivek gives us the rundown on what the hive is buzzing about after super{summit} 2023: how to 'horizontally scale' yourself.

read more

Generative AI + Creative Work with Big Technology's Alex Kantrowitz

Alex Kantrowitz, journalist and author of Big Technology, joins Tom and Vivek in the studio to discuss his road to journalism, ad tech, and the business and ethical considerations of generative AI.

read more

Jamming with Habu’s Matt Kilmartin on Partnership Strategy

Discover how Habu, a trailblazer in data clean room technology, utilizes strategic partnerships with giants like Microsoft Azure, Google Cloud, and AWS to expand its market reach and foster the potential of an emerging category. Learn from CEO Matt Kilmartin's insights on how collaboration is the secret sauce that brings innovation to life.

read more

MIT Professor Rama Ramakrishnan on How ChatGPT Works

MIT Professor Rama Ramakrishnan joins Vivek on the pod to delve into the evolution of Generative AI and ChatGPT, as well as his own journey as an entrepreneur turned business school professor.

read more

Pivots and Possibilities

Discover how lessons from law enforcement shape a thriving tech career. Ketch Sr. Business Development Representative Brenda Flores shares a bold career pivot in our latest "Pass the Mic" story.

read more

The Future of Work and Talent in Tech

Does it matter where you go to college? Should the SAT be abolished? Do you have to have a degree in computer science to work in tech? What are the differences between higher education in the US and in India? Why did Tom and Vivek ban Harvard and Stanford degrees from working at their first company?

read more

AI Alignment with Brian Christian of 'The Alignment Problem'

What does ‘AI alignment mean? Can philosophy help make AI less biased? How does reinforcement learning influence AI's unpredictability? How does AI's ‘frame problem’ affect its ability to understand objects? What role does human feedback play in machine learning and AI fine-tuning?

read more

Hold Fast: Game-Changing Wisdom from Seamus Blackley

Creator of the XBox and serial entrepreneur Seamus Blackley joined Tom Chavez on stage at the 2023 super{summit} in New Orleans, Louisiana, for a free-ranging conversation covering the intersection of creativity and technology, recovering back from setbacks to reach new heights, and a pragmatic reflection on the role of fear and regret in entrepreneurship.

read more

An Intro to Product-Led Growth from MarkovML

Want to grow your product organically? This blog post breaks down understanding costs, setting up starter plans, and pricing premium features using MarkovML as an example. Learn how to engage new users and encourage upgrades, enhancing user experience and fueling growth through actionable insights.

read more

Building Tech on a Moving Regulatory Target

In an interview with Ketch co-founder Max Anderson, the focus is on data privacy laws and AI's role. Anderson discusses the global privacy landscape, highlighting Ketch's approach to helping businesses navigate regulations. The conversation also emphasizes data dignity and Ketch's unique role in the AI revolution.

read more

AI Hot Takes: Deepfakes, The Big Stakes, and What to Make

Is AI our salvation or is it going to kill us all? Tom and Vivek roam widely on others’ takes about artificial intelligence, adding their insight and experience to the mix. Along the way they consider Descartes, Ray Kurzweil, Salt Bae, Marc Andreessen among others. If you are looking for a down to earth conversation that tempers the extremes at either end of the debate, this is the one you’ve been waiting for.

read more

Lessons from the Startup Circus

super{set} Technical Lead and resident front-end engineering expert Sagar Jhobalia recaps lessons from participating in multiple product and team build-outs in our startup studio. Based on a decade of experience, Sagar emphasizes the importance of assembling the right engineering team, setting expectations, and strategically planning MVPs for early wins in the fast-paced startup environment.

read more

Navigating the Startup Journey from Launch to Finish Line

Are you a launcher, or a finisher? The balance of conviction, a guiding vision, and the right team to execute it all make the difference between entrepreneurial success and failure. Tom Chavez delves into his journey as a first-time CEO and the invaluable guidance he received from a key mentor.

read more

Understanding The AI “Alignment Problem”

Vivek Vaidya recaps his conversation with AI researcher and author of "The Alignment Problem" Brian Christian at the 2023 super{summit}.

read more

High-Velocity Personal Growth

What's the price you put on personal growth? In his most recent note to founders, super{set} Founding General Partner Vivek Vaidya outlines 7 points of advice for startup interviews and negotiations. Vivek explains his compensation philosophy and the balance between cash and the investment in personal and career growth a startup can bring. Here’s the mindset you need to reach your zenith at a startup.

read more

Harvard Computer Scientist James Mickens on The Ethical Tech Project

Are we walking a tightrope with AI, jeopardizing humanity's ethical core? Is AI more than just algorithms, acting as a mirror to our moral values? And when machine learning grapples with ethical dilemmas, who ultimately bears the responsibility? Harvard's Gordon McKay Professor of Computer Science, James Mickens, joins Tom Chavez and Vivek Vaidya on "The {Closed} Session."

read more

How Boombox Nurtures Customer Collaboration for Success

In a conversation with boombox's co-founder India Lossman, the discussion pivots to the art of fostering customer collaboration in music creation. Lossman unveils how artist-driven feedback shapes boombox's innovative platform, with a glimpse into AI's empowering potential. Understand the synergy between technology and user insights as they redefine the independent music landscape.

read more

ActiveFence Acquires super{set} Company Spectrum Labs

ActiveFence, the leading technology solution for Trust and Safety intelligence, management and content moderation, today announced its successful acquisition of Spectrum Labs, a pioneer in text-based Contextual AI Content Moderation.

read more

How Engineers Should Talk to Customers with Empathy

Do you get an uneasy feeling anytime you get added to a customer call? Do you ever struggle to respond to a frustrated customer? Peter Wang, Product lead at Ketch, discusses how customer feedback can help drive product development, and how engineers can use customer insights to create better products. Learn best practices for collecting and interpreting customer feedback.

read more

Tech Crunch: Answering AI’s biggest questions requires an interdisciplinary approach

Tom Chavez, writing in TechCrunch, calls for new approaches to the problems of Ethical AI: "We have to build a more responsible future where companies are trusted stewards of people’s data and where AI-driven innovation is synonymous with good. In the past, legal teams carried the water on issues like privacy, but the brightest among them recognize they can’t solve problems of ethical data use in the age of AI by themselves."

read more

Spectrum Co-founders Launch Nurdle AI

Justin Davis and Josh Newman, Co-founders of Spectrum Labs (acquired) launch Nurdle to get AI into production faster, cheaper & easier.

read more

Spotlight Series: Gal Vered, Co-founder of Checksum.ai

The {Closed} Session Spotlight Series showcases a different co-founder from the super{set} portfolio every episode. Up first: Gal Vered is co-founder and Head of Product at Checksum (checksum.ai), end to end test automation leveraging AI to test every corner of your app.

read more

The Product Mindset for Engineers

Ever find yourself scratching your head about product management decisions? Join India Lossman, co-founder of boombox.io, as she unpacks the product mindset for engineers. Unravel the art of synergy between PMs and engineers and delve into strategies to enhance collaboration and craft products that users will adore.

read more

Why Headlamp Health is Bringing Precision to Mental Health

Co-founder of Headlamp Health, Andrew Marshak, describes the frustratingly ambiguous state of mental health diagnoses - and the path forward for making mental health a precision science.

read more

Marketing in the Age of AI with Rex Briggs

How is AI steering the future of marketing strategy? With the convergence of AI and marketing tactics, Rex Briggs paints a compelling picture of what's possible: AI agents that revolutionize user interactions, and generative techniques that craft persuasive content. Drawing from his deep expertise in marketing measurement, Rex joins Tom Chavez and Vivek Vaidya to explore the cutting-edge of AI-driven marketing strategies. Listen for insights on harnessing AI's potential in modern marketing.

read more

Tom Chavez in Huffpost Personal for Hispanic Heritage Month

Writing in the Huffington Post: "My Mom Sent Me And My 4 Siblings To Harvard. Here's The 1 Thing I Tell People About Success."

read more

Developer tools that are worth their while: KEDA and Boundary in action

Running cloud platforms efficiently while keeping them secure can be challenging. In this blog post, learn how two of super{set}’s portfolio companies, MarkovML and Kapstan, are leveraging tools like KEDA for event-driven scale and Boundary for access management to remove friction for developers. Get insights into real-world use cases about optimizing resource usage and security without compromising productivity.

read more

Watch: Sandeep Bhandari Fireside Chat

Sandeep Bhandari, Former Chief Strategy Officer and Chief Risk Officer at buy now, pay later (BNPL) company Affirm, joins Vivek Vaidya, Founding General Partner of super{set}, in conversation.

read more

Spotlight Series: Andrew Marshak, Co-founder of Headlamp Health

The {Closed} Session Spotlight Series showcases a different co-founder from the super{set} portfolio every episode. Up now: Andrew Marshak is Co-founder and Head of Product at Headlamp Health (Headlamp.com), a healthtech company bringing greater precision to mental health care.

read more

Philosophy, Data, and AI Ethics with NYT Best-selling Author + Data Scientist Seth Stephens-Davidowitz

From unpacking Google search patterns to understanding the philosophical underpinnings of big data, Seth Stephens-Davidowitz offers a unique lens. As the NYT Best-selling author of “Everybody Lies” and a renowned data scientist, he delves into the ways data mirrors societal nuances and the vast implications for tech and its intertwining with everyday life.

read more

Forbes: 5 Startup Studio Misconceptions

It's still early for the startup studio asset class - and we hear misconceptions about the studio model every day, ranging from the basic confusion of accelerators versus studios to downright incorrect assumptions on our deep commitment to the build-out of every company. Read Tom Chavez' latest in Forbes.

read more

Ringside Tales from Serial Startup Champion Omar Tawakol

Like Rocky Balboa and Apollo Creed, the fiercest competitors can sometimes become friends. Omar Tawakol is a prime example. As the founder and CEO of BlueKai, he went head-to-head with Tom, Vivek, and the 'Krux mafia' for dominance in the Data Management Platform arena. A serial entrepreneur with roots in New York and Egypt, Omar eventually steered BlueKai to a successful acquisition by Oracle before creating Voicea, which Cisco acquired. Today, he's pioneering a new venture called Rembrand (rembrand.com), which innovates in product placement through generative fusion AI.

read more

Spotlight Series: Lindsey Meyl, Co-founder of RevAmp

The {Closed} Session Spotlight Series showcases a different co-founder from the super{set} portfolio in every episode. Today's guest is Lindsey Meyl, Co-founder at RevAmp (rev-amp.ai), a "Datadog for RevOps" platform that offers observability across the revenue engine, monitoring performance, flagging when something is amiss, and determining the root cause of how to fix it.

read more

Why Proprietary Data Is the Linchpin of AI Disruption

Read Vivek Vaidya's latest in CDO Magazine and learn why in this new AI landscape, those who harness the potential of proprietary data and foster a culture of collaboration will lead the way—those who don't risk obsolescence.

read more

MedCity News: It’s Time for the Tech Revolution to Come to Mental Health Diagnoses

Headlamp Health co-founder Andrew Marshak writes in the MedCity News that "We need to take inspiration from the progress in oncology over the last few decades and challenge ourselves to adapt its successful playbook to mental illness. It’s time for precision psychiatry."

read more

What Consumers Think of AI and Their Privacy

Everyone’s talking about AI - so The Ethical Tech Project decided to listen. Joining forces with programmatic privacy and data+AI governance platform Ketch, The Ethical Tech Project surveyed a representative sample of 2,500 U.S. consumers and asked them about AI, the companies leveraging AI, and their sentiment and expectations around AI and privacy. On the latest episode of The {Closed} Session, get an inside look at the survey results in a deep-dive conversation with the team at The Ethical Tech Project.

read more

Why the AI Revolution Will Be Data-Centric

Pankaj Rajan, co-founder of MarkovML, joins super{set} Chief Commercial Officer Jon Suarez-Davis (jsd) to discuss the role of data in gaining a competitive advantage in the AI revolution. Learn the difference between optimizing models and optimizing data in machine learning applications, and why effective collaboration will make or break the next-gen AI applications being created in businesses.

read more

How Boombox Nurtures Customer Collaboration for Success

In a conversation with boombox's co-founder India Lossman, the discussion pivots to the art of fostering customer collaboration in music creation. Lossman unveils how artist-driven feedback shapes boombox's innovative platform, with a glimpse into AI's empowering potential. Understand the synergy between technology and user insights as they redefine the independent music landscape.

read more

Forbes: Why A Collaborative Approach Trumps "Lone Genius" In Company-Building

Off the heels of super{set}'s first exit - the acquisition of data collaboration company Habu by LiveRamp for $200 Million - Tom Chavez writes how the super{set} approach to collaboration in company building leads to successful outcomes.

read more

Detecting Software Bugs with AI

Gal Vered is co-founder and Head of Product at Checksum (checksum.ai), an innovative company that provides end-to-end test automation that leverages AI to test every corner of an app. He sat down with Jon Suarez-Davis (jsd) to discuss the exciting problem that Checksum is solving with AI and what Gal likes best about working in super{set}'s startup studio model.

read more

Why Headlamp Health is Bringing Precision to Mental Health

Co-founder of Headlamp Health, Andrew Marshak, describes the frustratingly ambiguous state of mental health diagnoses - and the path forward for making mental health a precision science.

read more

How To Avoid Observability MELTdown

o11y - What is it? Why is it important? What are the tools you need? More importantly - how can you adopt an observability mindset? Habu Software Architect Siddharth Sharma reports from his session at super{summit} 2022.

read more

The Era of Easy $ Is Over

The era of easy money - or at least, easy returns for VCs - is over. Tom Chavez is calling for VCs to show up in-person at August board meetings, get off the sidelines, and start adding real value and hands-on support for founders.

read more

VCs Write Investment Memos, We Write Solution Memos

When a VC decides to invest in a company, they write up a document called the “Investment Memo” to convince their partners that the decision is sound. This document is a thorough analysis of the startup...

read more

How I Learned to Stop Optimizing and Love the Startup Ride

Reflections after a summer as an engineering intern at super{set}

read more

Former Salesforce SVP of Marketing Strategy and Innovation Jon Suarez-Davis “JSD” Appointed Chief Commercial Officer at super{set}

The Move Accelerates the Rapidly Growing Startup Studio’s Mission to Lead the Next Generation of AI and Data-Driven Market Innovation and Success

read more

7 Ways to Turn an Internship Into a Job at a Startup

Chris Fellowes, super{set} interned turned full time employee at super{set} portfolio company Kapstan, gives his 7 recommendations for how to turn an internship into a job at a startup.

read more

Diamonds in the Rough

Obsessive intensity. Pack animal nature. Homegrown hero vibes. Unyielding grit. A chip on the shoulder. That's who we look for to join exceptional teams.

read more

Navigating the Startup Journey from Launch to Finish Line

Are you a launcher, or a finisher? The balance of conviction, a guiding vision, and the right team to execute it all make the difference between entrepreneurial success and failure. Tom Chavez delves into his journey as a first-time CEO and the invaluable guidance he received from a key mentor.

read more

Silicon Valley’s Greatest Untapped Resource: Moms

This post was written by MarkovML Co-Founder, Lindsey Meyl, as part of our #PassTheMic series.

read more

Infrastructure Headaches - Where’s the Tylenol?

Head of Infrastructure at Ketch, and Kapstan Advisor, Anton Winter explains a few of the infrastructure and DevOps headaches he encounters every day.

read more

Spectrum Co-founders Launch Nurdle AI

Justin Davis and Josh Newman, Co-founders of Spectrum Labs (acquired) launch Nurdle to get AI into production faster, cheaper & easier.

read more

We don’t critique, we found and build.

The super{set} studio model for early-stage venture It is still early days for the startup studio model. We know this because at super{set} we still get questions from experienced operators and investors. One investor that we’ve known for years recently asked us: “you have a fund — aren’t you just a venture capital firm with a different label?”

read more

From Watsonville To The Moon

This post was written by Habu software engineer, Martín Vargas-Vega, as part of our new #PassTheMic series.

read more

From Suitcases to Startups: Why Immigrants Innovate

How are immigrants like entrepreneurs? Peter Wang of Ketch arrived in the U.S. at age 7 with two suitcases and a box. Read his story in the latest "Pass The Mic."

read more

Redefining Customer Experience in Data-Driven Tech Startups

Ted Flanagan, Chief Customer Officer at super{set}-founded Habu, sat down with Jon Suarez-Davis (jsd) to provide insights into how Habu's strategies in customer experience set it apart in the data collaboration market. Learn how customer experience strategies helped Habu land a $200 million after being acquired by LiveRamp in January 2024.

read more

Jamming with Habu’s Matt Kilmartin on Partnership Strategy

Discover how Habu, a trailblazer in data clean room technology, utilizes strategic partnerships with giants like Microsoft Azure, Google Cloud, and AWS to expand its market reach and foster the potential of an emerging category. Learn from CEO Matt Kilmartin's insights on how collaboration is the secret sauce that brings innovation to life.

read more

High-Velocity Personal Growth

What's the price you put on personal growth? In his most recent note to founders, super{set} Founding General Partner Vivek Vaidya outlines 7 points of advice for startup interviews and negotiations. Vivek explains his compensation philosophy and the balance between cash and the investment in personal and career growth a startup can bring. Here’s the mindset you need to reach your zenith at a startup.

read more

Why Head of Product is Our First Co-Founder

At super{set}, we stand side-by-side and pick up the shovel with our co-founders. Our first outside co-founder at a super{set} company is usually a Head of Product. Let’s unpack each portion of that title....

read more

boombox.io Raises $7M to Build Out Creator Platform for Music Makers

super{set} startup studio portfolio company’s seed funding round was led by Forerunner Ventures with participation from Ulu Ventures Raise will enable boombox.io to accelerate product development on the way to becoming the winning creator platform for musicians globally

read more

Q&A with Accel Founder Arthur Patterson

Arthur Patterson, founder of venture capital firm Accel, sits down for a fireside chat with super{set} founding partner Tom Chavez as part of our biweekly super{set} Community Call. Arthur and Tom cover venture investing, company-building, and even some personal stories from their history together.

read more

Building Tech on a Moving Regulatory Target

In an interview with Ketch co-founder Max Anderson, the focus is on data privacy laws and AI's role. Anderson discusses the global privacy landscape, highlighting Ketch's approach to helping businesses navigate regulations. The conversation also emphasizes data dignity and Ketch's unique role in the AI revolution.

read more

Founder and Father: A Balancing Act

Making It Work With Young Kids & Young Companies

read more

Watch: Sandeep Bhandari Fireside Chat

Sandeep Bhandari, Former Chief Strategy Officer and Chief Risk Officer at buy now, pay later (BNPL) company Affirm, joins Vivek Vaidya, Founding General Partner of super{set}, in conversation.

read more

Pivots and Possibilities

Discover how lessons from law enforcement shape a thriving tech career. Ketch Sr. Business Development Representative Brenda Flores shares a bold career pivot in our latest "Pass the Mic" story.

read more

Why Proprietary Data Is the Linchpin of AI Disruption

Read Vivek Vaidya's latest in CDO Magazine and learn why in this new AI landscape, those who harness the potential of proprietary data and foster a culture of collaboration will lead the way—those who don't risk obsolescence.

read more

Understanding The AI “Alignment Problem”

Vivek Vaidya recaps his conversation with AI researcher and author of "The Alignment Problem" Brian Christian at the 2023 super{summit}.

read more

The Product Mindset for Engineers

Ever find yourself scratching your head about product management decisions? Join India Lossman, co-founder of boombox.io, as she unpacks the product mindset for engineers. Unravel the art of synergy between PMs and engineers and delve into strategies to enhance collaboration and craft products that users will adore.

read more

Why I'm Joining super{set} as Chief Commercial Officer

Announcing Jon Suarez-Davis (jsd) as super{set}’s Chief Commercial Officer: jsd tells us in his own words why he's joining super{set}

read more

The Balancing Act For Women in Tech

This post was written by Ketch Sales Director, Sheridan Rice, as part of our #PassTheMic series.

read more

Lessons from the Startup Circus

super{set} Technical Lead and resident front-end engineering expert Sagar Jhobalia recaps lessons from participating in multiple product and team build-outs in our startup studio. Based on a decade of experience, Sagar emphasizes the importance of assembling the right engineering team, setting expectations, and strategically planning MVPs for early wins in the fast-paced startup environment.

read more

Tech Crunch: Answering AI’s biggest questions requires an interdisciplinary approach

Tom Chavez, writing in TechCrunch, calls for new approaches to the problems of Ethical AI: "We have to build a more responsible future where companies are trusted stewards of people’s data and where AI-driven innovation is synonymous with good. In the past, legal teams carried the water on issues like privacy, but the brightest among them recognize they can’t solve problems of ethical data use in the age of AI by themselves."

read more

MedCity News: It’s Time for the Tech Revolution to Come to Mental Health Diagnoses

Headlamp Health co-founder Andrew Marshak writes in the MedCity News that "We need to take inspiration from the progress in oncology over the last few decades and challenge ourselves to adapt its successful playbook to mental illness. It’s time for precision psychiatry."

read more

When Inference Meets Engineering

Othmane Rifki, Principal Applied Scientist at super{set} company Spectrum Labs, reports from the session he led at super{summit} 2022: "When Inference Meets Engineering." Using super{set} companies as examples, Othmane reveals the 3 ways that data science can benefit from engineering workflows to deliver business value.

read more

Overheard @ super{summit}

Vivek Vaidya's takeaways from the inaugural super{summit}

read more

Developer tools that are worth their while: KEDA and Boundary in action

Running cloud platforms efficiently while keeping them secure can be challenging. In this blog post, learn how two of super{set}’s portfolio companies, MarkovML and Kapstan, are leveraging tools like KEDA for event-driven scale and Boundary for access management to remove friction for developers. Get insights into real-world use cases about optimizing resource usage and security without compromising productivity.

read more

The super{set} Entrepreneurial Guild

Has someone looking to make a key hire ever told you that they are after “coachability”? Take a look at the Google ngram for “coachability” — off like a rocket ship since the Dot Com bubble, and it’s not even a real word! Coaching is everywhere in Silicon Valley...

read more

Horizontal Scaling at super{summit}

Vivek gives us the rundown on what the hive is buzzing about after super{summit} 2023: how to 'horizontally scale' yourself.

read more

ActiveFence Acquires super{set} Company Spectrum Labs

ActiveFence, the leading technology solution for Trust and Safety intelligence, management and content moderation, today announced its successful acquisition of Spectrum Labs, a pioneer in text-based Contextual AI Content Moderation.

read more

Forbes: Why The Biden-Xi Talks Should Put A Microscope On San Francisco

The prettifying and securing of downtown San Francisco, where super{set} is headquartered, should be the norm - not just for special state visits from the world's dictators. Here are 3 things the city of San Francisco should be doing all year round to make the city better to live, work, and invest in. Read Tom Chavez' latest in Forbes.

read more

Four Tips for a Distributed Workforce

This month we pass the mic to Sagar Gaur, Software Engineer at super{set} MLOps company MarkovML, who shares with us his tips for working within a global startup with teams in San Francisco and Bengaluru, India

read more

Not Just On Veterans Day

This post was written by Ketch Developer Advocate, Ryan Overton, as part of our #PassTheMic series.

read more

The RevOps Bowtie Data Problem

Go-to-market has entered a new operating environment. Enter: RevOps. We dig into the next solution space for super{set}, analyzing the paradigm shift in GTM and the data challenges a new class of company must solve.

read more

Why I Left Google To Co-found with super{set}

Gal Vered of Checksum explains his rationale for leaving Google to co-found a super{set} company.

read more

Data Eats the World

The wheel. Electricity. The automobile. These are technologies that had a disproportionate impact on the merits of their first practical use-case; but beyond that, because they enabled so much in terms of subsequent innovation, economic historians call them “general-purpose technologies” or GPTs...

read more

Hold Fast: Game-Changing Wisdom from Seamus Blackley

Creator of the XBox and serial entrepreneur Seamus Blackley joined Tom Chavez on stage at the 2023 super{summit} in New Orleans, Louisiana, for a free-ranging conversation covering the intersection of creativity and technology, recovering back from setbacks to reach new heights, and a pragmatic reflection on the role of fear and regret in entrepreneurship.

read more

Podcast: Tom Chavez on How AI Startups Can Show Us What’s Next in Marketing

Tom Chavez joins the "Decoding AI for Marketing" podcast published by MMA Global and hosted by well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker).

read more

The Four Types of Startup Opportunities

In our last post, we discussed how data is the new general-purpose technology and that is why at super{set} we form data-driven companies from scratch. But new technologies are a promise, not a sudden phase change.

read more

The Information: "TikTok Is Not the Enemy"

Tom writes a nuanced take on the TikTok controversy and outlines ethical data principles that will restore people’s sense of trust and offer them true control over how and when they grant permission for use of their data.

read more

Good Ideas, Good Luck

Coming up with new company ideas is easy: we take the day off, go to the park, and let the thoughts arrive like butterflies. Maybe we grab a coconut from that guy for a little buzz. While this describes a pleasant day in San Francisco, it couldn’t be further from the truth of what we do at super{set}. If only we could pull great ideas out of thin air. Unfortunately, it just doesn’t work that way.

read more

Why I'm Co-founding @ super{set}

Pankaj Rajan, co-founder at MarkovML, describes his Big Tech and startup experience and his journey to starting a company at super{set}.

read more

super{set} Celebrates First Exit: LiveRamp to Acquire Data Collaboration Software Startup Habu for $200M

LiveRamp Enters Into Definitive Agreement to Acquire Habu, Reinforcing super{set}'s Unique Company Building Model of Founding, Funding, and Scaling Data+AI Businesses

read more

CalMatters: Why visa reforms benefit not just California’s tech sector but the economy overall

Vivek Vaidya writes that America needs more H-1B workers. Common sense reforms to the program will even the playing field for startups, not Big Tech, to bring innovative talent to American's shores.

read more

Why the AI Revolution Will Be Data-Centric

Pankaj Rajan, co-founder of MarkovML, joins super{set} Chief Commercial Officer Jon Suarez-Davis (jsd) to discuss the role of data in gaining a competitive advantage in the AI revolution. Learn the difference between optimizing models and optimizing data in machine learning applications, and why effective collaboration will make or break the next-gen AI applications being created in businesses.

read more

Forbes: 5 Startup Studio Misconceptions

It's still early for the startup studio asset class - and we hear misconceptions about the studio model every day, ranging from the basic confusion of accelerators versus studios to downright incorrect assumptions on our deep commitment to the build-out of every company. Read Tom Chavez' latest in Forbes.

read more

Tom Chavez in Huffpost Personal for Hispanic Heritage Month

Writing in the Huffington Post: "My Mom Sent Me And My 4 Siblings To Harvard. Here's The 1 Thing I Tell People About Success."

read more

An Intro to Product-Led Growth from MarkovML

Want to grow your product organically? This blog post breaks down understanding costs, setting up starter plans, and pricing premium features using MarkovML as an example. Learn how to engage new users and encourage upgrades, enhancing user experience and fueling growth through actionable insights.

read more

The Information: The People OpenAI Should Consider for Its New Board

Tom Chavez writes in The Information that "OpenAI’s board needs a data ethicist, a philosopher of mind, a neuroscientist, a computer scientist with interdisciplinary expertise and a political strategist."

read more

Too Dumb to Quit

The decision to start a company – or to join an early stage one – is an act of the gut. On good days, I see it as a quasi-spiritual commitment. On bad days, I see it as sheer irrationality. Whichever it is, you’ll be happier if you acknowledge and calmly accept the lunacy of it all...

read more

How Engineers Should Talk to Customers with Empathy

Do you get an uneasy feeling anytime you get added to a customer call? Do you ever struggle to respond to a frustrated customer? Peter Wang, Product lead at Ketch, discusses how customer feedback can help drive product development, and how engineers can use customer insights to create better products. Learn best practices for collecting and interpreting customer feedback.

read more

Why CTOs Should Care About Gross Margins, Cost-to-Serve, and Product Management

Why should a tech exec care about profit and loss? Aren’t our jobs to make the product great, and someone else can figure out how to make the numbers add up? That was my attitude for a long time until I finally appreciated the significance of gross margins for SaaS businesses during the early part of my tenure as the CTO of Krux.

read more

super{set}’s Spectrum Detoxifies The Online Space

We are living in a time of extraordinary concern about the negative consequences of online platforms and social media. We worry about the damage interactive technologies cause to society; about the impact to our mental health; and about the way that these platforms and their practices play to our most destructive impulses. Too often, the experiences we have online serve only to polarize, divide, and amplify the worst of human nature.

read more

Building Fast, Scaling Globally

Harshil Vyas joined the super{set} Hive (i.e., portfolio companies community) in March 2023 as Co-Founder of Kapstan and employee number one in India. We jumped on a Zoom recently to talk about accelerated timelines, globally distributed workforces, and what is unique about the super{set} model.

read more

From Chords, to Code, to Chords Again: The Story Behind Boombox.io

super{set} founding general partner Tom Chavez wasn’t always set on a life of engineering and entrepreneurship – music was his first love. For a time, he was determined to make a career out of it. With boombox.io, Tom has combined the best of both worlds into a product that inspires and delights both the engineer and the musician.

read more