Vivek Vaidya's takeaways from the inaugural super{summit}
Albert Einstein said, “if you can’t explain it simply, you don’t understand it well enough.” As a technology leader, I have always been and continue to be a big proponent of the need for Engineers to learn and get really good at the art of communication - whether it is describing how a specific product or feature works or giving a product demo to internal and external audiences.
Last year, after we concluded our annual super{set} holiday party, I wondered about the possibility of organizing a “tech summit” where we would gather “builders” - Engineers, Product Managers, Analysts, really anyone who “builds” - from all the companies in the hive to build community, share knowledge, and further develop our collective talents with no ulterior motive other than to be together. And thus, the super{summit} was born.
The result surpassed my greatest expectations for the inaugural super{summit}. Nearly 100 builders from 11 different companies came together in Denver - the Mile High City - for three days featuring four keynotes, 30 sessions, and a lot of fun.
While we’ll be sharing more of the fantastic content produced by colleagues across the summit sessions over the next few weeks, I want to first share my key takeaways from super{summit} 2022. These are the insightful earworms that I overheard and resonated with me on the plane ride home and the days that followed, and that I hope will reverberate with you, too. Disclaimer: the list below is by no means complete because there was just too much insightful and engaging content for me to condense into one post.
I don’t remember exactly when I first came across this aphorism, but I have been saying it relentlessly to Product Managers and Engineers alike for the last 25 years. Similar quotes have been attributed to many philosophers, including Aristotle, Confucius, and Voltaire; even the English language’s most famous bard references it in King Lear. The most impactful adaptation in Computer Science was done by Prof. Donald Knuth when he said, “premature optimization is the root of all evil.”
During the Technology Leadership Panel discussion at the summit, Bryce Cottam from Spectrum Labs shared their version of this age-old aphorism: “Perfect is the enemy of Profit.” From a company building perspective, every millisecond spent finessing a design, feature, or service to try and make it perfect is a millisecond not spent turning that feature into revenue. Software development is a journey of making trade-offs. In the early stage especially, where speed to market is the most critical thing, shipping a product 80% done now is better than shipping an ostensibly perfect product 9 months from now.
Cade Garett, Head of Talent at super{set}, shared how this aphorism isn’t only a refrain for engineering problems. Too often, over-fastidious interview and/or bureaucratic performance management processes harm your efforts to recruit, nurture, and retain talent. When hiring, have the same empathy for your prospective talent that you do with your customers’ problems.
Peter Han and Tyler Bonilla from Ketch and Siddharth Sharma from Habu presented a very interesting session on Observability. In a world of loosely coupled services, polyglot persistence, and dynamic infrastructure, traditional metrics-based monitoring approaches are woefully inadequate when it comes to understanding system state, and triaging and diagnosing behavioral and performance issues. If you are a Developer or a DevOps Engineer, you will benefit significantly from learning about projects like OpenTelemetry. As I learned more about how to use structured events to record application behavior at the level of an individual request, I couldn’t help but think about how an Observability platform might help Product Managers understand actual user behavior - what kind of product level custom attributes could be logged with trace events?
Maritza Johnson and Yacov Salomon presented “The Privacy Stack” - a reference architecture for putting privacy by design into practice. The Privacy Stack is being designed and developed as part of The Ethical Tech Project (ETP) - a multi-disciplinary community of experts defining and building standards for Ethical Tech. In a world where news about privacy mishaps is becoming increasingly mainstream - the most recent being Sephora's CCPA settlement - Product Managers, Developers, and Executives at companies that work with consumer data need explicit guidelines on how to build systems that enable ethical and responsible use of consumer data. I look forward to partnering with the team at ETP as we design, build, and launch the Privacy Stack.
Anyone who has worked with me has heard me say this countless times. Too often in my career, over-eager colleagues across multiple functions ask, “can we do X, Y, or Z?”. I always tell them, “the answer to the can question is almost always yes, but first, tell me, what problem are you trying to solve?” This insight is not unique to me. Our two keynote speakers, Prof. James Mickens and Arvind Jain, reiterated similar if not identical messages during their fireside chats.
That mindset - of continually seeking and establishing clarity on the problem(s) we want to solve is at the heart of our company building ethos at super{set}. Whether it is writing a Solution Memo for a new company formation project or working with a customer who wants to know whether we can build a particular feature, we always start with articulating and establishing alignment on the problems for which solutions are to be built.
As the summit ended, quite a few folks asked whether the summit met my expectations. As someone well known for saying, “expectations reduce joy,” I hadn’t thought about what I expected from the summit. But as I reflected on the three days of learning, dialogue, relationship building, and sheer fun that had unfolded at the summit, all I could say was that the summit far exceeded my expectations.
I’ll end with one final quote - this one not overheard but just something the event reminded me of: “go fast alone or go far together.” People, Product, Customers - in that order - is our mantra at super{set}. Observing all the collaboration (a core super{set} value), interactions, and conversations between builders of different companies across the hive served as a great reinforcement of the power of “people first.”
THANK YOU to the entire super{set} builder community for showing up and representing! Now, I can hardly wait for the second installment of the super{summit}. It will be hard, but I’ll try to tamper and manage my expectations!
Finally, the summit reinvigorated what I’ve felt and known for some time - there’s never been a better time to build! So many problems, countless ideas on ways to solve them, plentiful global talent, and an abundance of tools create the perfect soil conditions for creating and building valuable companies that do well by doing good.
Transcript
In the first episode of The Closed Session, meet Tom Chavez and Vivek Vaidya, serial entrepreneurs and podcast hosts.
read moreIn the second episode of The Closed Session, Tom and Vivek discuss the framework for starting your own company from scratch, and the three dimensions that should be taken into account.
read moreYou’ve decided to launch a business, but before you hurtle blindly into the breach, you need a bulletproof plan and a perfect pitch deck to persuade your co-founders, investors, partners, and employees to follow you into the unknown.
read moreIn this episode of The Closed Session, Tom and Vivek talk about dilution, methods, mindset, benchmarks and best practices for raising investment capital for a new tech startup.
read moreNow that you've written the business plan and raised money, it's time to recruit your early team. In this episode, Tom and Vivek cover the do's and dont's of building a high-output team - who to hire, how to build chemistry and throughput, how to think about talent when your company is a toddler versus when it's an adolescent.
read moreWelcome to Season 2 of The Closed Session! In this first episode of 2020, Tom and Vivek talk about the five companies super{set} launched in 2019 and the lessons they’re learning as they go.
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Tom and Vivek talk about inclusion and reflect on their personal experiences as brown guys in tech. Inclusion feels like a moral imperative, but does it really make for stronger, better companies? Are there unintended consequences of acting on good intentions to 'fix' an inclusion problem at a company? Why is tech so lacking in diversity, and what can we do to get it right?
read moreThe drums are beating for Big Tech, and for good reason. In this episode, Tom and Vivek break it all down and explain why you need to watch your wallet, or at least raise your antenna, whenever Google or Facebook say they're making a new product decision "to protect user privacy." Exactly how do their product decisions erode competitive markets and our own data dignity? Recorded at the tail end of 2020 before all of the post-election events unfolded, this episode explains exactly how the major platforms abuse data, why you should care, and what we can do to fix it.
read moreWe are living in a time of extraordinary concern about the negative consequences of online platforms and social media. We worry about the damage interactive technologies cause to society; about the impact to our mental health; and about the way that these platforms and their practices play to our most destructive impulses. Too often, the experiences we have online serve only to polarize, divide, and amplify the worst of human nature.
read moreWith vaccines on the horizon, the idea of getting back to the workplace doesn't seem so far-fetched anymore. In this episode of The Closed Session, Tom and Vivek discuss what it's been like working from home, their likes, dislikes, and lessons learned. What pandemic habits are here to stay, and what pre-pandemic routines are likely to re-emerge? Between the 'back-to-workers' and the 'work-from-homers,' Tom and Vivek wonder whether a middle course is within reach.
read moreHarpal Sandhu, a Silicon Valley veteran and friend of super{set}, joins Vivek and Tom and explains what the excitement about SPAC's is all about. How did we get from IPO's to SPAC's? What's a PIPE? And why does the $10 price show up? In this episode you'll understand why entrepreneurs might prefer a SPAC and how they navigate its possibilities and pitfalls with investors.
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This post was written by Habu software engineer, Martín Vargas-Vega, as part of our new #PassTheMic series.
read moreThis post was written by Ketch Developer Advocate, Ryan Overton, as part of our #PassTheMic series.
read moreThis post was written by Ketch Sales Director, Sheridan Rice, as part of our #PassTheMic series.
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The super{set} studio model for early-stage venture It is still early days for the startup studio model. We know this because at super{set} we still get questions from experienced operators and investors. One investor that we’ve known for years recently asked us: “you have a fund — aren’t you just a venture capital firm with a different label?”
read moreWhere do the ideas come from? How do we build companies from scratch at super{set}?
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This post was written by MarkovML Co-Founder, Lindsey Meyl, as part of our #PassTheMic series.
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Coming up with new company ideas is easy: we take the day off, go to the park, and let the thoughts arrive like butterflies. Maybe we grab a coconut from that guy for a little buzz. While this describes a pleasant day in San Francisco, it couldn’t be further from the truth of what we do at super{set}. If only we could pull great ideas out of thin air. Unfortunately, it just doesn’t work that way.
read more
The wheel. Electricity. The automobile. These are technologies that had a disproportionate impact on the merits of their first practical use-case; but beyond that, because they enabled so much in terms of subsequent innovation, economic historians call them “general-purpose technologies” or GPTs...
read more
In our last post, we discussed how data is the new general-purpose technology and that is why at super{set} we form data-driven companies from scratch. But new technologies are a promise, not a sudden phase change.
read moreWhen a VC decides to invest in a company, they write up a document called the “Investment Memo” to convince their partners that the decision is sound. This document is a thorough analysis of the startup...
read moreWhat does it mean to be a super{set} co-founder and who do we look for? Why is the Head of Product the first co-founder we bring on board?
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Has someone looking to make a key hire ever told you that they are after “coachability”? Take a look at the Google ngram for “coachability” — off like a rocket ship since the Dot Com bubble, and it’s not even a real word! Coaching is everywhere in Silicon Valley...
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At super{set}, we stand side-by-side and pick up the shovel with our co-founders. Our first outside co-founder at a super{set} company is usually a Head of Product. Let’s unpack each portion of that title....
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Pankaj Rajan, co-founder at MarkovML, describes his Big Tech and startup experience and his journey to starting a company at super{set}.
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The decision to start a company – or to join an early stage one – is an act of the gut. On good days, I see it as a quasi-spiritual commitment. On bad days, I see it as sheer irrationality. Whichever it is, you’ll be happier if you acknowledge and calmly accept the lunacy of it all...
read moreTom and Vivek describe how building the best product is like planning the perfect heist: just like Danny Ocean, spend the time upfront to blueprint and stage, get into the casino with the insertion product, then drill into the safe and make your escape with the perfect product roadmap.
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Tom and Vivek discuss what the very first customers of a startup must look and act like, the staging and sequencing of setting up a sales operation with a feedback loop to product, and end with special guest Matt Kilmartin, CEO of Habu and former Chief Revenue Officer (CRO) of Krux, for his advice on effective entrepreneurial selling.
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Reflections after a summer as an engineering intern at super{set}
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Gal Vered of Checksum explains his rationale for leaving Google to co-found a super{set} company.
read more
The era of easy money - or at least, easy returns for VCs - is over. Tom Chavez is calling for VCs to show up in-person at August board meetings, get off the sidelines, and start adding real value and hands-on support for founders.
read more
Tom and Vivek describe what the ideal CEO looks like in the early stage, why great product people aren’t necessarily going to make great CEOs, and what the division of labor looks like between the CEO and the rest of the early team. They then bring on special guest Dane E. Holmes from super{set} company Eskalera to hear about his decision to join a super{set} company and his lessons for early-stage leadership.
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o11y - What is it? Why is it important? What are the tools you need? More importantly - how can you adopt an observability mindset? Habu Software Architect Siddharth Sharma reports from his session at super{summit} 2022.
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Othmane Rifki, Principal Applied Scientist at super{set} company Spectrum Labs, reports from the session he led at super{summit} 2022: "When Inference Meets Engineering." Using super{set} companies as examples, Othmane reveals the 3 ways that data science can benefit from engineering workflows to deliver business value.
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Head of Infrastructure at Ketch, and Kapstan Advisor, Anton Winter explains a few of the infrastructure and DevOps headaches he encounters every day.
read moreTom and Vivek jump on the pod for a special bonus episode to call BULLSHIT on VCs, CEOs, the “categorical shit,” and more. So strap yourselves in because the takes are HOT.
read more
The Move Accelerates the Rapidly Growing Startup Studio’s Mission to Lead the Next Generation of AI and Data-Driven Market Innovation and Success
read more
Announcing Jon Suarez-Davis (jsd) as super{set}’s Chief Commercial Officer: jsd tells us in his own words why he's joining super{set}
read moreTom and Vivek describe the lessons learned from fundraising at Rapt in 1999 - the height of the first internet bubble - through their experience at Krux - amid the most recent tech bubble. After sharing war stories, they describe how super{set} melds funding with hands-on entrepreneurship to set the soil conditions for long-term success.
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Tom and Vivek have come full circle: in this episode they’re talking about closed session board meetings in The {Closed} Session. They discuss their experience in board meetings - even some tense ones - as serial founders and how they approach board meetings today as both co-founders and seed investors of the companies coming out of the super{set} startup studio.
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Arthur Patterson, founder of venture capital firm Accel, sits down for a fireside chat with super{set} founding partner Tom Chavez as part of our biweekly super{set} Community Call. Arthur and Tom cover venture investing, company-building, and even some personal stories from their history together.
read moreArthur Patterson, the founder of venture capital firm Accel, sits down for a fireside chat with super{set} founding partner Tom Chavez as part of our biweekly super{set} Community Call.
read more
This month we pass the mic to Sagar Gaur, Software Engineer at super{set} MLOps company MarkovML, who shares with us his tips for working within a global startup with teams in San Francisco and Bengaluru, India
read more
Arthur Patterson, legendary VC and founder of Accel Partners, sits down with Tom Chavez to discuss insights into company building. Tom and Vivek review the tape on the latest episode of The {Closed} Session.
read more
Chris Fellowes, super{set} interned turned full time employee at super{set} portfolio company Kapstan, gives his 7 recommendations for how to turn an internship into a job at a startup.
read more
Kicking off the fourth season of the {Closed} Session podcast with a great topic and guest: Frida Polli, CEO and co-founder of pymetrics, which was recently acquired by Harver, joins us to talk about the critical role that technology and specifically AI and neuroscience can play in eliminating bias in hiring and beyond.
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Obsessive intensity. Pack animal nature. Homegrown hero vibes. Unyielding grit. A chip on the shoulder. That's who we look for to join exceptional teams.
read more
Go-to-market has entered a new operating environment. Enter: RevOps. We dig into the next solution space for super{set}, analyzing the paradigm shift in GTM and the data challenges a new class of company must solve.
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We are delighted to share our new episode of the {Closed} Session podcast with guest Alyssa Hutnik. Alyssa looms large in the privacy world, and she’s been thinking deeply about the intersections of data, technology and the law for nearly two decades. She’s also the Chief Privacy and Data Security Architect at Ketch, a super{set} company, as well as a lawyer. Hope you enjoy the episode!
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Tom writes a nuanced take on the TikTok controversy and outlines ethical data principles that will restore people’s sense of trust and offer them true control over how and when they grant permission for use of their data.
read more
super{set} startup studio portfolio company’s seed funding round was led by Forerunner Ventures with participation from Ulu Ventures Raise will enable boombox.io to accelerate product development on the way to becoming the winning creator platform for musicians globally
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On the heels of boombox.io's $7M seed fundraise led by Forerunner, Tom Chavez and Vivek Vaidya sit down with boombox co-founders India Lossman and Max Mathieu for a special episode straight from super{summit} 2023 in New Orleans!
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super{set} founding general partner Tom Chavez wasn’t always set on a life of engineering and entrepreneurship – music was his first love. For a time, he was determined to make a career out of it. With boombox.io, Tom has combined the best of both worlds into a product that inspires and delights both the engineer and the musician.
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Vivek gives us the rundown on what the hive is buzzing about after super{summit} 2023: how to 'horizontally scale' yourself.
read more
Alex Kantrowitz, journalist and author of Big Technology, joins Tom and Vivek in the studio to discuss his road to journalism, ad tech, and the business and ethical considerations of generative AI.
read more
Discover how Habu, a trailblazer in data clean room technology, utilizes strategic partnerships with giants like Microsoft Azure, Google Cloud, and AWS to expand its market reach and foster the potential of an emerging category. Learn from CEO Matt Kilmartin's insights on how collaboration is the secret sauce that brings innovation to life.
read more
MIT Professor Rama Ramakrishnan joins Vivek on the pod to delve into the evolution of Generative AI and ChatGPT, as well as his own journey as an entrepreneur turned business school professor.
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Discover how lessons from law enforcement shape a thriving tech career. Ketch Sr. Business Development Representative Brenda Flores shares a bold career pivot in our latest "Pass the Mic" story.
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Does it matter where you go to college? Should the SAT be abolished? Do you have to have a degree in computer science to work in tech? What are the differences between higher education in the US and in India? Why did Tom and Vivek ban Harvard and Stanford degrees from working at their first company?
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What does ‘AI alignment mean? Can philosophy help make AI less biased? How does reinforcement learning influence AI's unpredictability? How does AI's ‘frame problem’ affect its ability to understand objects? What role does human feedback play in machine learning and AI fine-tuning?
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Creator of the XBox and serial entrepreneur Seamus Blackley joined Tom Chavez on stage at the 2023 super{summit} in New Orleans, Louisiana, for a free-ranging conversation covering the intersection of creativity and technology, recovering back from setbacks to reach new heights, and a pragmatic reflection on the role of fear and regret in entrepreneurship.
read more
Want to grow your product organically? This blog post breaks down understanding costs, setting up starter plans, and pricing premium features using MarkovML as an example. Learn how to engage new users and encourage upgrades, enhancing user experience and fueling growth through actionable insights.
read more
In an interview with Ketch co-founder Max Anderson, the focus is on data privacy laws and AI's role. Anderson discusses the global privacy landscape, highlighting Ketch's approach to helping businesses navigate regulations. The conversation also emphasizes data dignity and Ketch's unique role in the AI revolution.
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Is AI our salvation or is it going to kill us all? Tom and Vivek roam widely on others’ takes about artificial intelligence, adding their insight and experience to the mix. Along the way they consider Descartes, Ray Kurzweil, Salt Bae, Marc Andreessen among others. If you are looking for a down to earth conversation that tempers the extremes at either end of the debate, this is the one you’ve been waiting for.
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super{set} Technical Lead and resident front-end engineering expert Sagar Jhobalia recaps lessons from participating in multiple product and team build-outs in our startup studio. Based on a decade of experience, Sagar emphasizes the importance of assembling the right engineering team, setting expectations, and strategically planning MVPs for early wins in the fast-paced startup environment.
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Are you a launcher, or a finisher? The balance of conviction, a guiding vision, and the right team to execute it all make the difference between entrepreneurial success and failure. Tom Chavez delves into his journey as a first-time CEO and the invaluable guidance he received from a key mentor.
read more
Vivek Vaidya recaps his conversation with AI researcher and author of "The Alignment Problem" Brian Christian at the 2023 super{summit}.
read more
What's the price you put on personal growth? In his most recent note to founders, super{set} Founding General Partner Vivek Vaidya outlines 7 points of advice for startup interviews and negotiations. Vivek explains his compensation philosophy and the balance between cash and the investment in personal and career growth a startup can bring. Here’s the mindset you need to reach your zenith at a startup.
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Are we walking a tightrope with AI, jeopardizing humanity's ethical core? Is AI more than just algorithms, acting as a mirror to our moral values? And when machine learning grapples with ethical dilemmas, who ultimately bears the responsibility? Harvard's Gordon McKay Professor of Computer Science, James Mickens, joins Tom Chavez and Vivek Vaidya on "The {Closed} Session."
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In a conversation with boombox's co-founder India Lossman, the discussion pivots to the art of fostering customer collaboration in music creation. Lossman unveils how artist-driven feedback shapes boombox's innovative platform, with a glimpse into AI's empowering potential. Understand the synergy between technology and user insights as they redefine the independent music landscape.
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ActiveFence, the leading technology solution for Trust and Safety intelligence, management and content moderation, today announced its successful acquisition of Spectrum Labs, a pioneer in text-based Contextual AI Content Moderation.
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Do you get an uneasy feeling anytime you get added to a customer call? Do you ever struggle to respond to a frustrated customer? Peter Wang, Product lead at Ketch, discusses how customer feedback can help drive product development, and how engineers can use customer insights to create better products. Learn best practices for collecting and interpreting customer feedback.
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Tom Chavez, writing in TechCrunch, calls for new approaches to the problems of Ethical AI: "We have to build a more responsible future where companies are trusted stewards of people’s data and where AI-driven innovation is synonymous with good. In the past, legal teams carried the water on issues like privacy, but the brightest among them recognize they can’t solve problems of ethical data use in the age of AI by themselves."
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Justin Davis and Josh Newman, Co-founders of Spectrum Labs (acquired) launch Nurdle to get AI into production faster, cheaper & easier.
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The {Closed} Session Spotlight Series showcases a different co-founder from the super{set} portfolio every episode. Up first: Gal Vered is co-founder and Head of Product at Checksum (checksum.ai), end to end test automation leveraging AI to test every corner of your app.
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Ever find yourself scratching your head about product management decisions? Join India Lossman, co-founder of boombox.io, as she unpacks the product mindset for engineers. Unravel the art of synergy between PMs and engineers and delve into strategies to enhance collaboration and craft products that users will adore.
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Co-founder of Headlamp Health, Andrew Marshak, describes the frustratingly ambiguous state of mental health diagnoses - and the path forward for making mental health a precision science.
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How is AI steering the future of marketing strategy? With the convergence of AI and marketing tactics, Rex Briggs paints a compelling picture of what's possible: AI agents that revolutionize user interactions, and generative techniques that craft persuasive content. Drawing from his deep expertise in marketing measurement, Rex joins Tom Chavez and Vivek Vaidya to explore the cutting-edge of AI-driven marketing strategies. Listen for insights on harnessing AI's potential in modern marketing.
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Writing in the Huffington Post: "My Mom Sent Me And My 4 Siblings To Harvard. Here's The 1 Thing I Tell People About Success."
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Running cloud platforms efficiently while keeping them secure can be challenging. In this blog post, learn how two of super{set}’s portfolio companies, MarkovML and Kapstan, are leveraging tools like KEDA for event-driven scale and Boundary for access management to remove friction for developers. Get insights into real-world use cases about optimizing resource usage and security without compromising productivity.
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Sandeep Bhandari, Former Chief Strategy Officer and Chief Risk Officer at buy now, pay later (BNPL) company Affirm, joins Vivek Vaidya, Founding General Partner of super{set}, in conversation.
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The {Closed} Session Spotlight Series showcases a different co-founder from the super{set} portfolio every episode. Up now: Andrew Marshak is Co-founder and Head of Product at Headlamp Health (Headlamp.com), a healthtech company bringing greater precision to mental health care.
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From unpacking Google search patterns to understanding the philosophical underpinnings of big data, Seth Stephens-Davidowitz offers a unique lens. As the NYT Best-selling author of “Everybody Lies” and a renowned data scientist, he delves into the ways data mirrors societal nuances and the vast implications for tech and its intertwining with everyday life.
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It's still early for the startup studio asset class - and we hear misconceptions about the studio model every day, ranging from the basic confusion of accelerators versus studios to downright incorrect assumptions on our deep commitment to the build-out of every company. Read Tom Chavez' latest in Forbes.
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Like Rocky Balboa and Apollo Creed, the fiercest competitors can sometimes become friends. Omar Tawakol is a prime example. As the founder and CEO of BlueKai, he went head-to-head with Tom, Vivek, and the 'Krux mafia' for dominance in the Data Management Platform arena. A serial entrepreneur with roots in New York and Egypt, Omar eventually steered BlueKai to a successful acquisition by Oracle before creating Voicea, which Cisco acquired. Today, he's pioneering a new venture called Rembrand (rembrand.com), which innovates in product placement through generative fusion AI.
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The {Closed} Session Spotlight Series showcases a different co-founder from the super{set} portfolio in every episode. Today's guest is Lindsey Meyl, Co-founder at RevAmp (rev-amp.ai), a "Datadog for RevOps" platform that offers observability across the revenue engine, monitoring performance, flagging when something is amiss, and determining the root cause of how to fix it.
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Read Vivek Vaidya's latest in CDO Magazine and learn why in this new AI landscape, those who harness the potential of proprietary data and foster a culture of collaboration will lead the way—those who don't risk obsolescence.
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Headlamp Health co-founder Andrew Marshak writes in the MedCity News that "We need to take inspiration from the progress in oncology over the last few decades and challenge ourselves to adapt its successful playbook to mental illness. It’s time for precision psychiatry."
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Everyone’s talking about AI - so The Ethical Tech Project decided to listen. Joining forces with programmatic privacy and data+AI governance platform Ketch, The Ethical Tech Project surveyed a representative sample of 2,500 U.S. consumers and asked them about AI, the companies leveraging AI, and their sentiment and expectations around AI and privacy. On the latest episode of The {Closed} Session, get an inside look at the survey results in a deep-dive conversation with the team at The Ethical Tech Project.
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Pankaj Rajan, co-founder of MarkovML, joins super{set} Chief Commercial Officer Jon Suarez-Davis (jsd) to discuss the role of data in gaining a competitive advantage in the AI revolution. Learn the difference between optimizing models and optimizing data in machine learning applications, and why effective collaboration will make or break the next-gen AI applications being created in businesses.
read moreThe era of easy money - or at least, easy returns for VCs - is over. Tom Chavez is calling for VCs to show up in-person at August board meetings, get off the sidelines, and start adding real value and hands-on support for founders.
read moreThis post was written by MarkovML Co-Founder, Lindsey Meyl, as part of our #PassTheMic series.
read moreHead of Infrastructure at Ketch, and Kapstan Advisor, Anton Winter explains a few of the infrastructure and DevOps headaches he encounters every day.
read moreCo-founder of Headlamp Health, Andrew Marshak, describes the frustratingly ambiguous state of mental health diagnoses - and the path forward for making mental health a precision science.
read moreWriting in the Huffington Post: "My Mom Sent Me And My 4 Siblings To Harvard. Here's The 1 Thing I Tell People About Success."
read more
Ted Flanagan, Chief Customer Officer at super{set}-founded Habu, sat down with Jon Suarez-Davis (jsd) to provide insights into how Habu's strategies in customer experience set it apart in the data collaboration market. Learn how customer experience strategies helped Habu land a $200 million after being acquired by LiveRamp in January 2024.
read moreIn our last post, we discussed how data is the new general-purpose technology and that is why at super{set} we form data-driven companies from scratch. But new technologies are a promise, not a sudden phase change.
read moreWhat's the price you put on personal growth? In his most recent note to founders, super{set} Founding General Partner Vivek Vaidya outlines 7 points of advice for startup interviews and negotiations. Vivek explains his compensation philosophy and the balance between cash and the investment in personal and career growth a startup can bring. Here’s the mindset you need to reach your zenith at a startup.
read moreThe wheel. Electricity. The automobile. These are technologies that had a disproportionate impact on the merits of their first practical use-case; but beyond that, because they enabled so much in terms of subsequent innovation, economic historians call them “general-purpose technologies” or GPTs...
read moreAnnouncing Jon Suarez-Davis (jsd) as super{set}’s Chief Commercial Officer: jsd tells us in his own words why he's joining super{set}
read more
Tom Chavez writes in The Information that "OpenAI’s board needs a data ethicist, a philosopher of mind, a neuroscientist, a computer scientist with interdisciplinary expertise and a political strategist."
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Jeremy Klein is a general partner at super{set}. Jeremy helped build super{set} from day one alongside Tom Chavez and Vivek Vaidya, designing super{set}’s structure, recruiting co-founders, and laying the plans for a scalable buildout. super{set} recently announced the closing of its $90 million Fund II. He sat down with Jon Suarez-Davis (jsd) to provide insights into the strategic timing and vision behind launching Fund II, his professional journey from a legal expert to an integral part of super{set}'s fabric, and how his unique background and approach have been instrumental in building super{set} and recruiting top-tier co-founders.
read moreWant to grow your product organically? This blog post breaks down understanding costs, setting up starter plans, and pricing premium features using MarkovML as an example. Learn how to engage new users and encourage upgrades, enhancing user experience and fueling growth through actionable insights.
read moreThis month we pass the mic to Sagar Gaur, Software Engineer at super{set} MLOps company MarkovML, who shares with us his tips for working within a global startup with teams in San Francisco and Bengaluru, India
read moreDiscover how lessons from law enforcement shape a thriving tech career. Ketch Sr. Business Development Representative Brenda Flores shares a bold career pivot in our latest "Pass the Mic" story.
read moreArthur Patterson, founder of venture capital firm Accel, sits down for a fireside chat with super{set} founding partner Tom Chavez as part of our biweekly super{set} Community Call. Arthur and Tom cover venture investing, company-building, and even some personal stories from their history together.
read moreTom Chavez, writing in TechCrunch, calls for new approaches to the problems of Ethical AI: "We have to build a more responsible future where companies are trusted stewards of people’s data and where AI-driven innovation is synonymous with good. In the past, legal teams carried the water on issues like privacy, but the brightest among them recognize they can’t solve problems of ethical data use in the age of AI by themselves."
read moreHas someone looking to make a key hire ever told you that they are after “coachability”? Take a look at the Google ngram for “coachability” — off like a rocket ship since the Dot Com bubble, and it’s not even a real word! Coaching is everywhere in Silicon Valley...
read moreGal Vered of Checksum explains his rationale for leaving Google to co-found a super{set} company.
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Read coverage in the San Francisco Examiner and the San Francisco Chronicle of super{set}'s recent move to the flagship 140 New Montgomery building in downtown SF, next to SFMOMA.
read moreIt's still early for the startup studio asset class - and we hear misconceptions about the studio model every day, ranging from the basic confusion of accelerators versus studios to downright incorrect assumptions on our deep commitment to the build-out of every company. Read Tom Chavez' latest in Forbes.
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How are immigrants like entrepreneurs? Peter Wang of Ketch arrived in the U.S. at age 7 with two suitcases and a box. Read his story in the latest "Pass The Mic."
read moreSandeep Bhandari, Former Chief Strategy Officer and Chief Risk Officer at buy now, pay later (BNPL) company Affirm, joins Vivek Vaidya, Founding General Partner of super{set}, in conversation.
read moreHeadlamp Health co-founder Andrew Marshak writes in the MedCity News that "We need to take inspiration from the progress in oncology over the last few decades and challenge ourselves to adapt its successful playbook to mental illness. It’s time for precision psychiatry."
read moreObsessive intensity. Pack animal nature. Homegrown hero vibes. Unyielding grit. A chip on the shoulder. That's who we look for to join exceptional teams.
read moreThis post was written by Ketch Developer Advocate, Ryan Overton, as part of our #PassTheMic series.
read moreDiscover how Habu, a trailblazer in data clean room technology, utilizes strategic partnerships with giants like Microsoft Azure, Google Cloud, and AWS to expand its market reach and foster the potential of an emerging category. Learn from CEO Matt Kilmartin's insights on how collaboration is the secret sauce that brings innovation to life.
read morePankaj Rajan, co-founder of MarkovML, joins super{set} Chief Commercial Officer Jon Suarez-Davis (jsd) to discuss the role of data in gaining a competitive advantage in the AI revolution. Learn the difference between optimizing models and optimizing data in machine learning applications, and why effective collaboration will make or break the next-gen AI applications being created in businesses.
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Gal Vered is co-founder and Head of Product at Checksum (checksum.ai), an innovative company that provides end-to-end test automation that leverages AI to test every corner of an app. He sat down with Jon Suarez-Davis (jsd) to discuss the exciting problem that Checksum is solving with AI and what Gal likes best about working in super{set}'s startup studio model.
read moreDo you get an uneasy feeling anytime you get added to a customer call? Do you ever struggle to respond to a frustrated customer? Peter Wang, Product lead at Ketch, discusses how customer feedback can help drive product development, and how engineers can use customer insights to create better products. Learn best practices for collecting and interpreting customer feedback.
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Startup studio super{set} has a fresh exit under its belt with the sale of marketing company Habu to LiveRamp for $200 million in January. Now, super{set} is adding another $90 million to its coffers as it doubles down on its strategy of building enterprise startups.
read moreWhen a VC decides to invest in a company, they write up a document called the “Investment Memo” to convince their partners that the decision is sound. This document is a thorough analysis of the startup...
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The prettifying and securing of downtown San Francisco, where super{set} is headquartered, should be the norm - not just for special state visits from the world's dictators. Here are 3 things the city of San Francisco should be doing all year round to make the city better to live, work, and invest in. Read Tom Chavez' latest in Forbes.
read moreThe decision to start a company – or to join an early stage one – is an act of the gut. On good days, I see it as a quasi-spiritual commitment. On bad days, I see it as sheer irrationality. Whichever it is, you’ll be happier if you acknowledge and calmly accept the lunacy of it all...
read moreIn an interview with Ketch co-founder Max Anderson, the focus is on data privacy laws and AI's role. Anderson discusses the global privacy landscape, highlighting Ketch's approach to helping businesses navigate regulations. The conversation also emphasizes data dignity and Ketch's unique role in the AI revolution.
read moreReflections after a summer as an engineering intern at super{set}
read moreWe are living in a time of extraordinary concern about the negative consequences of online platforms and social media. We worry about the damage interactive technologies cause to society; about the impact to our mental health; and about the way that these platforms and their practices play to our most destructive impulses. Too often, the experiences we have online serve only to polarize, divide, and amplify the worst of human nature.
read moreThis post was written by Ketch Sales Director, Sheridan Rice, as part of our #PassTheMic series.
read moreRead Vivek Vaidya's latest in CDO Magazine and learn why in this new AI landscape, those who harness the potential of proprietary data and foster a culture of collaboration will lead the way—those who don't risk obsolescence.
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LiveRamp Enters Into Definitive Agreement to Acquire Habu, Reinforcing super{set}'s Unique Company Building Model of Founding, Funding, and Scaling Data+AI Businesses
read moreIn a conversation with boombox's co-founder India Lossman, the discussion pivots to the art of fostering customer collaboration in music creation. Lossman unveils how artist-driven feedback shapes boombox's innovative platform, with a glimpse into AI's empowering potential. Understand the synergy between technology and user insights as they redefine the independent music landscape.
read moreComing up with new company ideas is easy: we take the day off, go to the park, and let the thoughts arrive like butterflies. Maybe we grab a coconut from that guy for a little buzz. While this describes a pleasant day in San Francisco, it couldn’t be further from the truth of what we do at super{set}. If only we could pull great ideas out of thin air. Unfortunately, it just doesn’t work that way.
read moreTom writes a nuanced take on the TikTok controversy and outlines ethical data principles that will restore people’s sense of trust and offer them true control over how and when they grant permission for use of their data.
read moreo11y - What is it? Why is it important? What are the tools you need? More importantly - how can you adopt an observability mindset? Habu Software Architect Siddharth Sharma reports from his session at super{summit} 2022.
read moreOthmane Rifki, Principal Applied Scientist at super{set} company Spectrum Labs, reports from the session he led at super{summit} 2022: "When Inference Meets Engineering." Using super{set} companies as examples, Othmane reveals the 3 ways that data science can benefit from engineering workflows to deliver business value.
read moreAre you a launcher, or a finisher? The balance of conviction, a guiding vision, and the right team to execute it all make the difference between entrepreneurial success and failure. Tom Chavez delves into his journey as a first-time CEO and the invaluable guidance he received from a key mentor.
read moreEver find yourself scratching your head about product management decisions? Join India Lossman, co-founder of boombox.io, as she unpacks the product mindset for engineers. Unravel the art of synergy between PMs and engineers and delve into strategies to enhance collaboration and craft products that users will adore.
read moreVivek gives us the rundown on what the hive is buzzing about after super{summit} 2023: how to 'horizontally scale' yourself.
read moreThis post was written by Habu software engineer, Martín Vargas-Vega, as part of our new #PassTheMic series.
read moreVivek Vaidya recaps his conversation with AI researcher and author of "The Alignment Problem" Brian Christian at the 2023 super{summit}.
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Announcing super{set} Fund II
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Vivek Vaidya writes that America needs more H-1B workers. Common sense reforms to the program will even the playing field for startups, not Big Tech, to bring innovative talent to American's shores.
read moresuper{set} founding general partner Tom Chavez wasn’t always set on a life of engineering and entrepreneurship – music was his first love. For a time, he was determined to make a career out of it. With boombox.io, Tom has combined the best of both worlds into a product that inspires and delights both the engineer and the musician.
read moreActiveFence, the leading technology solution for Trust and Safety intelligence, management and content moderation, today announced its successful acquisition of Spectrum Labs, a pioneer in text-based Contextual AI Content Moderation.
read moreThe super{set} studio model for early-stage venture It is still early days for the startup studio model. We know this because at super{set} we still get questions from experienced operators and investors. One investor that we’ve known for years recently asked us: “you have a fund — aren’t you just a venture capital firm with a different label?”
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Rethinking Authorship and Ownership in the Age of Intelligent Collaboration
read moreJustin Davis and Josh Newman, Co-founders of Spectrum Labs (acquired) launch Nurdle to get AI into production faster, cheaper & easier.
read moresuper{set} Technical Lead and resident front-end engineering expert Sagar Jhobalia recaps lessons from participating in multiple product and team build-outs in our startup studio. Based on a decade of experience, Sagar emphasizes the importance of assembling the right engineering team, setting expectations, and strategically planning MVPs for early wins in the fast-paced startup environment.
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Why should a tech exec care about profit and loss? Aren’t our jobs to make the product great, and someone else can figure out how to make the numbers add up? That was my attitude for a long time until I finally appreciated the significance of gross margins for SaaS businesses during the early part of my tenure as the CTO of Krux.
read morePankaj Rajan, co-founder at MarkovML, describes his Big Tech and startup experience and his journey to starting a company at super{set}.
read moreRunning cloud platforms efficiently while keeping them secure can be challenging. In this blog post, learn how two of super{set}’s portfolio companies, MarkovML and Kapstan, are leveraging tools like KEDA for event-driven scale and Boundary for access management to remove friction for developers. Get insights into real-world use cases about optimizing resource usage and security without compromising productivity.
read moreThe Move Accelerates the Rapidly Growing Startup Studio’s Mission to Lead the Next Generation of AI and Data-Driven Market Innovation and Success
read moresuper{set} startup studio portfolio company’s seed funding round was led by Forerunner Ventures with participation from Ulu Ventures Raise will enable boombox.io to accelerate product development on the way to becoming the winning creator platform for musicians globally
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Harshil Vyas joined the super{set} Hive (i.e., portfolio companies community) in March 2023 as Co-Founder of Kapstan and employee number one in India. We jumped on a Zoom recently to talk about accelerated timelines, globally distributed workforces, and what is unique about the super{set} model.
read moreChris Fellowes, super{set} interned turned full time employee at super{set} portfolio company Kapstan, gives his 7 recommendations for how to turn an internship into a job at a startup.
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In an age when algorithms can generate information on demand, our capacity to fact-check and trust that information is diminishing. This paradox raises profound questions for society and business: What does it mean when AI can “know” almost anything, but we can’t agree on what’s true?
read moreCreator of the XBox and serial entrepreneur Seamus Blackley joined Tom Chavez on stage at the 2023 super{summit} in New Orleans, Louisiana, for a free-ranging conversation covering the intersection of creativity and technology, recovering back from setbacks to reach new heights, and a pragmatic reflection on the role of fear and regret in entrepreneurship.
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Off the heels of super{set}'s first exit - the acquisition of data collaboration company Habu by LiveRamp for $200 Million - Tom Chavez writes how the super{set} approach to collaboration in company building leads to successful outcomes.
read moreAt super{set}, we stand side-by-side and pick up the shovel with our co-founders. Our first outside co-founder at a super{set} company is usually a Head of Product. Let’s unpack each portion of that title....
read moreGo-to-market has entered a new operating environment. Enter: RevOps. We dig into the next solution space for super{set}, analyzing the paradigm shift in GTM and the data challenges a new class of company must solve.
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