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New Engines, New Rules. Do You Have a Playbook for Navigating the New AEO/GEO Environment?
AI has reordered many basic functions and qualities of the Internet. Organic traffic decreased by 15-25%, 60% of searches now end without the user progressing to another destination — and 69% of B2B buyers choose a different vendor based on AI chats. The playbook is still being written. Are you ready to navigate the new AEO/GEO environment?

Data privacy surged with GDPR and global laws—great for citizens, costly for businesses. Now AI-powered privacy tools are flipping the script: automating consent and preference management, mapping personal data across systems, dynamically adapting to new rules, orchestrating end-to-end DSR requests, and pre-flagging risks via automated PIAs. Compliance moves from manual, expensive, and brittle to faster, accurate, and auditable—turning privacy from a cost center into a competitive advantage that strengthens brands and deepens customer trust.

Over the past six months, ChatGPT’s new clickable links and search-style results have driven a surge in referral traffic, fueling rapid growth in Answer Engine Optimization (AEO), a trend expected to accelerate in the coming years. Are you ready? In fact are you alredy adopting SEO practices and making the necessary adjustments to make sure you customers and prospects can find you when they come looking. Whether you are educating or engaging, check out our marketer, Stéphane Le Mentec, director of demand generation at Ketch who knows a thing or two about AEO.
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