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Growth Is a Team Sport: How Checksum Tackles Growth
At Checksum, growth has been fast, market-driven, and executed under pressure. But what’s made the difference is how tightly the team members closest to customers stay aligned as everything accelerates.
Over the past six months, ChatGPT’s new clickable links and search-style results have driven a surge in referral traffic, fueling rapid growth in Answer Engine Optimization (AEO), a trend expected to accelerate in the coming years. Are you ready? In fact are you alredy adopting SEO practices and making the necessary adjustments to make sure you customers and prospects can find you when they come looking. Whether you are educating or engaging, check out our marketer, Stéphane Le Mentec, director of demand generation at Ketch who knows a thing or two about AEO.
ARaaS is the next evolution beyond SaaS—businesses pay for outcomes, not just software features.
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In an age when algorithms can generate information on demand, our capacity to fact-check and trust that information is diminishing. This paradox raises profound questions for society and business: What does it mean when AI can “know” almost anything, but we can’t agree on what’s true?
Announcing super{set} Fund II
Off the heels of super{set}'s first exit - the acquisition of data collaboration company Habu by LiveRamp for $200 Million - Tom Chavez writes how the super{set} approach to collaboration in company building leads to successful outcomes.
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