process

We form data-driven startups from scratch.

We look for data-driven product opportunities, summarized in our solution memo.

Data-driven products create value for customers at any point along the data supply chain - from generation and capture, to pipelining and orchestration, to analysis and activation. They become data assets that, through data network effects, grow in value exponentially.

Why here?

We listen for pain points and challenges. We develop a theory of the customer and the jobs to be done by a solution.

Why now?

We anticipate staging and sequencing and the growth plan from insertion product to scaled platform. We architect a differentiated solution.

Why us?

We examine all vectors - what data exists, how can it be generated and captured, pipelined and orchestrated, and analyzed and activated.

Based on the solution memo, we decide go or no-go.

If there is market-message fit, we will pursue the opportunity relentlessly. When we have go we make our first outside hire: a product leader as co-founder.

Co-found With Us

Are you an outstanding product leader looking to start the next big thing?