We form data-driven startups from scratch.

We look for data-driven product opportunities, summarized in our solution memo.

Data-driven products create value for customers at any point along the data supply chain - from generation and capture, to pipelining and orchestration, to analysis and activation. They become data assets that, through data network effects, grow in value exponentially.

Across verticals we ask:

Why here?

We listen for pain points and challenges. We develop a theory of the customer and the jobs to be done by a solution.

Why this solution?

We examine all vectors - what data exists, how can it be generated and captured, pipelined and orchestrated, and analyzed and activated.

Why now?

We anticipate staging and sequencing and the growth plan from insertion product to
scaled platform. We architect a differentiated solution.

Based on the solution memo, we decide go or no-go.

If there is market-message fit, we will pursue the opportunity relentlessly.

When we have go we make our first outside hire: a product leader as co-founder.

Learn more about co-founding a company with us.

Want to dig into juicy problems?
View our open positions.