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Over the past six months, ChatGPT’s new clickable links and search-style results have driven a surge in referral traffic, fueling rapid growth in Answer Engine Optimization (AEO), a trend expected to accelerate in the coming years. Are you ready? In fact are you alredy adopting SEO practices and making the necessary adjustments to make sure you customers and prospects can find you when they come looking. Whether you are educating or engaging, check out our marketer, Stéphane Le Mentec, director of demand generation at Ketch who knows a thing or two about AEO.

This VMblog Q&A with super{set} founding GP Vivek Vaidya explains how the studio builds AI-native enterprise companies by pairing capital with hands-on company building (engineering, GTM playbooks) and focusing on proprietary data as the core moat. It spotlights the $200M acquisition of Habu by LiveRamp (2024) as proof of the model, and details what they seek in technical co-founders, how they hard-wire governance/privacy from day one, and which enterprise workflows are ripe for AI over 2025–2030.

As a co-founder at Lucenn, an innovative AI Dev shop, Adrien Le Gouvello, a partner at super{set} gets to see how AI is automating and transforming all kinds of business processes daily. Not a software engineer, not an expert, but understands the requirements and functionality needed to create an effective coordination tool for Burning Man.

ARaaS is the next evolution beyond SaaS—businesses pay for outcomes, not just software features.

A Healthy Debate at super{set}’s Evening Roundtable on AI Possibilities for Marketing

Rethinking Authorship and Ownership in the Age of Intelligent Collaboration