Vivek Vaidya is a Founding Partner of super{set}. He is a serial entrepreneur and technology leader who has built industry-leading companies in enterprise software, data management, analytics, and machine learning/AI over the last 25 years.

Prior to super{set}, Vivek was CTO of Salesforce Marketing Cloud after joining Salesforce via the acquisition of Krux, a mar-tech platform that he co-founded with Tom Chavez in 2010. Before Krux, Vivek served as the CTO of Rapt, a software provider for media monetization acquired by Microsoft in 2008. 

Vivek holds an MS in Mathematics and Computer Applications from the Indian Institute of Technology, Delhi, and an MS in Computer Science from the University of Denver. Originally from Delhi where he still feels like a local, Vivek lives in San Francisco with his wife Pallavi and son Viplav and is a co-author of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement, published in 2018.

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