Vivek Vaidya

Founding General Partner

Vivek Vaidya is a Founding Partner of super{set}. He is a serial entrepreneur and technology leader who has built industry-leading companies in enterprise software, data management, analytics, and machine learning/AI over the last 25 years.

Prior to super{set}, Vivek was CTO of Salesforce Marketing Cloud after joining Salesforce via the acquisition of Krux, a mar-tech platform that he co-founded with Tom Chavez in 2010. Before Krux, Vivek served as the CTO of Rapt, a software provider for media monetization acquired by Microsoft in 2008. 

Vivek holds an MS in Mathematics and Computer Applications from the Indian Institute of Technology, Delhi, and an MS in Computer Science from the University of Denver. Originally from Delhi where he still feels like a local, Vivek lives in San Francisco with his wife Pallavi and son Viplav and is a co-author of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement, published in 2018.

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Founder Notes
Jan 29, 2024

Why CTOs Should Care About Gross Margins, Cost-to-Serve, and Product Management

Why should a tech exec care about profit and loss? Aren’t our jobs to make the product great, and someone else can figure out how to make the numbers add up? That was my attitude for a long time until I finally appreciated the significance of gross margins for SaaS businesses during the early part of my tenure as the CTO of Krux.

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Jan 11, 2024

CalMatters: Why visa reforms benefit not just California’s tech sector but the economy overall

Vivek Vaidya writes that America needs more H-1B workers. Common sense reforms to the program will even the playing field for startups, not Big Tech, to bring innovative talent to American's shores.

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Nov 22, 2023

Why Proprietary Data Is the Linchpin of AI Disruption

Read Vivek Vaidya's latest in CDO Magazine and learn why in this new AI landscape, those who harness the potential of proprietary data and foster a culture of collaboration will lead the way—those who don't risk obsolescence.

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Oct 17, 2023

Watch: Sandeep Bhandari Fireside Chat

Sandeep Bhandari, Former Chief Strategy Officer and Chief Risk Officer at buy now, pay later (BNPL) company Affirm, joins Vivek Vaidya, Founding General Partner of super{set}, in conversation.

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Founder Notes
Aug 30, 2023

High-Velocity Personal Growth

What's the price you put on personal growth? In his most recent note to founders, super{set} Founding General Partner Vivek Vaidya outlines 7 points of advice for startup interviews and negotiations. Vivek explains his compensation philosophy and the balance between cash and the investment in personal and career growth a startup can bring. Here’s the mindset you need to reach your zenith at a startup.

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super{summit} 2023
Aug 25, 2023

Understanding The AI “Alignment Problem”

Vivek Vaidya recaps his conversation with AI researcher and author of "The Alignment Problem" Brian Christian at the 2023 super{summit}.

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