Pankaj Rajan, co-founder at MarkovML, describes his Big Tech and startup experience and his journey to starting a company at super{set}.
I always wanted to be an entrepreneur. Actually, I’ve already been a failed one - a few years ago, I started Fidah, a chatbot company that leveraged AI and humans in the loop to simplify fashion shopping. When that company failed early on in the pandemic, I went back to a role in Big Tech, leading a team working on Conversational AI at Amazon.
Don’t get me wrong - working on challenging ML problems at a hyperscaler like Amazon was rewarding for someone like me. Life was busy but good: I was consistently challenged with intellectually stimulating work under great leadership and alongside smart, engaged colleagues. While I still had the entrepreneurial itch despite my prior experiences, I fully intended to stay at Amazon for at least four years, using the time to plan what was next.
My barrier to entrepreneurship was timing. Companies solve problems, they have a raison d’etre else they wouldn’t exist. In my area of expertise, Machine Learning, there are plenty of problems crying out for solutions, some more obvious than others. Yet with my head down working in Big Tech, it wasn’t obvious which problems were worth jumping into, all gas no breaks. The risk-reward ratio of entrepreneurship versus Big Tech was firmly tilted towards the safe choice of Amazon until I had the spare time to plan my exit. That’s where super{set} came in.
The question for me had always been not if I would head back into entrepreneurship, but when. super{set} made the path much easier.
I first heard of super{set} from a recruiter who reached out for a potential co-founder opportunity. I didn’t know what to expect - there are plenty of business people roaming Silicon Valley looking for technical co-founders. At the worst, these are fake entrepreneurs with poorly thought-out ideas looking to dump the hard work of building a technology product on someone else.
I immediately saw that super{set} was different. The co-founders were very legitimate. Vivek and Tom had sold multiple companies to the likes of Microsoft and Salesforce. They looked like business people, but they also looked like me - product people with deeply technical backgrounds and expertise in data and AI. When I first met Vivek we pattern-matched immediately - we come from the same place and the same culture. But the alignment wasn’t just skin deep: the story of Tom growing up in an immigrant family, graduating from Harvard, and serving as CEO of multiple companies was inspiring. Tom and Vivek had been tremendously successful, but like me, they were still seeking the next big challenge on intellectual and personal terms.
I wasn’t expecting to jump back into entrepreneurship so soon. My decision to join MarkovML boiled down to:
Regarding #1 - I am so glad I jumped right in. The best time to start a company is yesterday. Learning through building from scratch is completely different from learning at Big Tech. At Amazon, you learn how to channel the resources of a giant into a useful product that can stand out. In a start-up, you learn how to take the team and resources you have to build a useful product that will stand on its own.
Regarding #2 - I don’t mean to toot my own horn too much, but my skill set is in high demand. Big companies like Amazon and dozens of hot AI startups are trying to scoop up anyone and everyone with AI and ML experience. While those jobs have their perks, I knew from my failed experiment in company building that I didn’t want to just be middle management. I wanted to build and craft a company with its own culture and staying power - not roll up through multiple layers of bureaucracy. I wanted to be the true co-founder of an endeavor that will be my legacy.
From my earliest conversations with Vivek and then Tom, I saw that they were in this for the long haul and ready to slog it out in building a company that will stand the test of time. When the offer came in from super{set}, where I would be both empowered and equitized as a co-founder of the company, I knew the incentives were truly aligned to be an owner.
The biggest question I had coming into those first conversations with super{set} was “Do these people know what they are trying to build? Or are they just talking a big game and hoping someone else will execute?” The last thing I wanted to do was work with some trash-talking VCs that have zero operating experience. What validated for me that super{set} is comprised of true company-builders with bone-deep entrepreneurial experience was the solution memo.
First, the solution memo told me that the team at super{set} knew what they were talking about. It was more than an elevator pitch - it explained the specific problem to be solved, why a data-driven solution could solve that problem, and why the time is right to turn that solution into a viable business. super{set} creates a solution memo for all of their companies to build internal conviction. I too was convinced of the opportunity.
Critically for me, even though the super{set} team wrote a solution memo, I was still joining to co-create the product. The solution memo is an artifact that super{set} creates to build its own conviction that it should go all-in on building a company. But it doesn’t have all the answers. I, of course, had my ideas, and the early days at Markov were spent figuring out what we were going to build and how we would stage and sequence the product. The company has evolved in ways that are distinct from the root solution memo: the solution memo is a jumping-off point and a guardrail. Things change as the product is built and we learned from our first users and customers.
Blueprinting the product with the super{set} team was an exercise in what we call reflective equilibrium - one person says ‘Apple’ but everyone else just hears the ‘A’ and we have to sort things out in real-time at the whiteboard. At super{set}, I am not a solo founder with all the authority, but I am a key decision maker defining the direction of the product and the company alongside and in partnership with my fellow co-founders.
Over a year into building MarkovML and we now have a team of over 15 people spread across the U.S., India, and Ukraine. MarkovML is the first super{set} company with an engineering office in India - not contractors and consultants but a full-fledged, official presence in the country of my birth. It’s amazing to see my efforts in strategizing the build-out translate into actual boots-on-the-ground engineers.I am also extremely proud of my co-founders Vivek, Tom, and Lindsey (check out Lindsey’s article on being a mom and an entrepreneur!).
I joined super{set}because I trusted and believed in the people. Ideas change, products change, startups change - ask yourself, can you be side-by-side with these people for many years? The time horizon you must envision is long - n=infinity. Start with the people, then the product, then the customers - but if the people aren’t right then you can’t truly commit for the long haul.
Somewhere out there in the multiverse, there’s a version of me still toiling at Amazon. Maybe I’d still end up as an entrepreneur and I’d be thinking about starting an MLOps company with one of my colleagues. I certainly wouldn’t be as far along as I am now. Entrepreneurship is a long ride to arrive at exceptional results, and super{set} has strapped some rocket boosters to our take-off.
My advice to prospective entrepreneurs? If you want to be a founder the best time to leap was yesterday, the next best time is today. Companies are hard and you need the right partners, investors, and support. If you’ve got it good, go for it, if not, give super{set}a serious thought.
Transcript
In the first episode of The Closed Session, meet Tom Chavez and Vivek Vaidya, serial entrepreneurs and podcast hosts.
read moreIn the second episode of The Closed Session, Tom and Vivek discuss the framework for starting your own company from scratch, and the three dimensions that should be taken into account.
read moreYou’ve decided to launch a business, but before you hurtle blindly into the breach, you need a bulletproof plan and a perfect pitch deck to persuade your co-founders, investors, partners, and employees to follow you into the unknown.
read moreIn this episode of The Closed Session, Tom and Vivek talk about dilution, methods, mindset, benchmarks and best practices for raising investment capital for a new tech startup.
read moreNow that you've written the business plan and raised money, it's time to recruit your early team. In this episode, Tom and Vivek cover the do's and dont's of building a high-output team - who to hire, how to build chemistry and throughput, how to think about talent when your company is a toddler versus when it's an adolescent.
read moreWelcome to Season 2 of The Closed Session! In this first episode of 2020, Tom and Vivek talk about the five companies super{set} launched in 2019 and the lessons they’re learning as they go.
read moreTom and Vivek talk about inclusion and reflect on their personal experiences as brown guys in tech. Inclusion feels like a moral imperative, but does it really make for stronger, better companies? Are there unintended consequences of acting on good intentions to 'fix' an inclusion problem at a company? Why is tech so lacking in diversity, and what can we do to get it right?
read moreWe are living in a time of extraordinary concern about the negative consequences of online platforms and social media. We worry about the damage interactive technologies cause to society; about the impact to our mental health; and about the way that these platforms and their practices play to our most destructive impulses. Too often, the experiences we have online serve only to polarize, divide, and amplify the worst of human nature.
read moreThis post was written by Habu software engineer, Martín Vargas-Vega, as part of our new #PassTheMic series.
read moreThis post was written by Ketch Developer Advocate, Ryan Overton, as part of our #PassTheMic series.
read moreThis post was written by Ketch Data Privacy & Compliance Specialist, Jocelyn Brunson, as part of our #PassTheMic series.
read moreThis post was written by Ketch Sales Director, Sheridan Rice, as part of our #PassTheMic series.
read moreThe super{set} studio model for early-stage venture It is still early days for the startup studio model. We know this because at super{set} we still get questions from experienced operators and investors. One investor that we’ve known for years recently asked us: “you have a fund — aren’t you just a venture capital firm with a different label?”
read moreThis post was written by MarkovML Co-Founder, Lindsey Meyl, as part of our #PassTheMic series.
read moreWhere do the ideas come from? How do we build companies from scratch at super{set}?
read moreComing up with new company ideas is easy: we take the day off, go to the park, and let the thoughts arrive like butterflies. Maybe we grab a coconut from that guy for a little buzz. While this describes a pleasant day in San Francisco, it couldn’t be further from the truth of what we do at super{set}. If only we could pull great ideas out of thin air. Unfortunately, it just doesn’t work that way.
read moreThe wheel. Electricity. The automobile. These are technologies that had a disproportionate impact on the merits of their first practical use-case; but beyond that, because they enabled so much in terms of subsequent innovation, economic historians call them “general-purpose technologies” or GPTs...
read moreIn our last post, we discussed how data is the new general-purpose technology and that is why at super{set} we form data-driven companies from scratch. But new technologies are a promise, not a sudden phase change.
read moreWhen a VC decides to invest in a company, they write up a document called the “Investment Memo” to convince their partners that the decision is sound. This document is a thorough analysis of the startup...
read moreThis post was written by Ketch Solutions Engineer, Sahiti Surapaneni, as part of our #PassTheMic series.
read moreWhat does it mean to be a super{set} co-founder and who do we look for? Why is the Head of Product the first co-founder we bring on board?
read moreConsidered by some to be “America’s Second Independence Day,” Juneteenth has only recently entered the national zeitgeist. Celebrated on the third Saturday in June, it became a federal holiday just last year under President Joe Biden. Many companies are left wondering how to acknowledge the holiday. We sat down with Eskalera’s co-founder Dr. Tolonda Tolbert to get her take.
read moreHas someone looking to make a key hire ever told you that they are after “coachability”? Take a look at the Google ngram for “coachability” — off like a rocket ship since the Dot Com bubble, and it’s not even a real word! Coaching is everywhere in Silicon Valley...
read moreAt super{set}, we stand side-by-side and pick up the shovel with our co-founders. Our first outside co-founder at a super{set} company is usually a Head of Product. Let’s unpack each portion of that title....
read morePankaj Rajan, co-founder at MarkovML, describes his Big Tech and startup experience and his journey to starting a company at super{set}.
read moreThe decision to start a company – or to join an early stage one – is an act of the gut. On good days, I see it as a quasi-spiritual commitment. On bad days, I see it as sheer irrationality. Whichever it is, you’ll be happier if you acknowledge and calmly accept the lunacy of it all...
read moreTom and Vivek describe how building the best product is like planning the perfect heist: just like Danny Ocean, spend the time upfront to blueprint and stage, get into the casino with the insertion product, then drill into the safe and make your escape with the perfect product roadmap.
read moreTom and Vivek discuss what the very first customers of a startup must look and act like, the staging and sequencing of setting up a sales operation with a feedback loop to product, and end with special guest Matt Kilmartin, CEO of Habu and former Chief Revenue Officer (CRO) of Krux, for his advice on effective entrepreneurial selling.
read moreReflections after a summer as an engineering intern at super{set}
read moreGal Vered of Checksum explains his rationale for leaving Google to co-found a super{set} company.
read moreThe era of easy money - or at least, easy returns for VCs - is over. Tom Chavez is calling for VCs to show up in-person at August board meetings, get off the sidelines, and start adding real value and hands-on support for founders.
read moreTom and Vivek describe what the ideal CEO looks like in the early stage, why great product people aren’t necessarily going to make great CEOs, and what the division of labor looks like between the CEO and the rest of the early team. They then bring on special guest Dane E. Holmes from super{set} company Eskalera to hear about his decision to join a super{set} company and his lessons for early-stage leadership.
read moreo11y - What is it? Why is it important? What are the tools you need? More importantly - how can you adopt an observability mindset? Habu Software Architect Siddharth Sharma reports from his session at super{summit} 2022.
read moreOthmane Rifki, Principal Applied Scientist at super{set} company Spectrum Labs, reports from the session he led at super{summit} 2022: "When Inference Meets Engineering." Using super{set} companies as examples, Othmane reveals the 3 ways that data science can benefit from engineering workflows to deliver business value.
read moreHead of Infrastructure at Ketch, and Kapstan Advisor, Anton Winter explains a few of the infrastructure and DevOps headaches he encounters every day.
read moreTom and Vivek jump on the pod for a special bonus episode to call BULLSHIT on VCs, CEOs, the “categorical shit,” and more. So strap yourselves in because the takes are HOT.
read moreThe Move Accelerates the Rapidly Growing Startup Studio’s Mission to Lead the Next Generation of AI and Data-Driven Market Innovation and Success
read moreAnnouncing Jon Suarez-Davis (jsd) as super{set}’s Chief Commercial Officer: jsd tells us in his own words why he's joining super{set}
read moreTom and Vivek describe the lessons learned from fundraising at Rapt in 1999 - the height of the first internet bubble - through their experience at Krux - amid the most recent tech bubble. After sharing war stories, they describe how super{set} melds funding with hands-on entrepreneurship to set the soil conditions for long-term success.
read moreTom and Vivek have come full circle: in this episode they’re talking about closed session board meetings in The {Closed} Session. They discuss their experience in board meetings - even some tense ones - as serial founders and how they approach board meetings today as both co-founders and seed investors of the companies coming out of the super{set} startup studio.
read moreArthur Patterson, founder of venture capital firm Accel, sits down for a fireside chat with super{set} founding partner Tom Chavez as part of our biweekly super{set} Community Call. Arthur and Tom cover venture investing, company-building, and even some personal stories from their history together.
read moreArthur Patterson, the founder of venture capital firm Accel, sits down for a fireside chat with super{set} founding partner Tom Chavez as part of our biweekly super{set} Community Call.
read moreThis month we pass the mic to Sagar Gaur, Software Engineer at super{set} MLOps company MarkovML, who shares with us his tips for working within a global startup with teams in San Francisco and Bengaluru, India
read moreArthur Patterson, legendary VC and founder of Accel Partners, sits down with Tom Chavez to discuss insights into company building. Tom and Vivek review the tape on the latest episode of The {Closed} Session.
read moreChris Fellowes, super{set} interned turned full time employee at super{set} portfolio company Kapstan, gives his 7 recommendations for how to turn an internship into a job at a startup.
read moreKicking off the fourth season of the {Closed} Session podcast with a great topic and guest: Frida Polli, CEO and co-founder of pymetrics, which was recently acquired by Harver, joins us to talk about the critical role that technology and specifically AI and neuroscience can play in eliminating bias in hiring and beyond.
read moreObsessive intensity. Pack animal nature. Homegrown hero vibes. Unyielding grit. A chip on the shoulder. That's who we look for to join exceptional teams.
read moreGo-to-market has entered a new operating environment. Enter: RevOps. We dig into the next solution space for super{set}, analyzing the paradigm shift in GTM and the data challenges a new class of company must solve.
read moreWe are delighted to share our new episode of the {Closed} Session podcast with guest Alyssa Hutnik. Alyssa looms large in the privacy world, and she’s been thinking deeply about the intersections of data, technology and the law for nearly two decades. She’s also the Chief Privacy and Data Security Architect at Ketch, a super{set} company, as well as a lawyer. Hope you enjoy the episode!
read moresuper{set} startup studio portfolio company’s seed funding round was led by Forerunner Ventures with participation from Ulu Ventures Raise will enable boombox.io to accelerate product development on the way to becoming the winning creator platform for musicians globally
read moreOn the heels of boombox.io's $7M seed fundraise led by Forerunner, Tom Chavez and Vivek Vaidya sit down with boombox co-founders India Lossman and Max Mathieu for a special episode straight from super{summit} 2023 in New Orleans!
read moreHead of Infrastructure at Ketch, and Kapstan Advisor, Anton Winter explains a few of the infrastructure and DevOps headaches he encounters every day.
read morePankaj Rajan, co-founder at MarkovML, describes his Big Tech and startup experience and his journey to starting a company at super{set}.
read moreThis post was written by Ketch Developer Advocate, Ryan Overton, as part of our #PassTheMic series.
read moreChris Fellowes, super{set} interned turned full time employee at super{set} portfolio company Kapstan, gives his 7 recommendations for how to turn an internship into a job at a startup.
read moreThe super{set} studio model for early-stage venture It is still early days for the startup studio model. We know this because at super{set} we still get questions from experienced operators and investors. One investor that we’ve known for years recently asked us: “you have a fund — aren’t you just a venture capital firm with a different label?”
read moreWhen a VC decides to invest in a company, they write up a document called the “Investment Memo” to convince their partners that the decision is sound. This document is a thorough analysis of the startup...
read moreo11y - What is it? Why is it important? What are the tools you need? More importantly - how can you adopt an observability mindset? Habu Software Architect Siddharth Sharma reports from his session at super{summit} 2022.
read moreThe Move Accelerates the Rapidly Growing Startup Studio’s Mission to Lead the Next Generation of AI and Data-Driven Market Innovation and Success
read moreGo-to-market has entered a new operating environment. Enter: RevOps. We dig into the next solution space for super{set}, analyzing the paradigm shift in GTM and the data challenges a new class of company must solve.
read moreArthur Patterson, founder of venture capital firm Accel, sits down for a fireside chat with super{set} founding partner Tom Chavez as part of our biweekly super{set} Community Call. Arthur and Tom cover venture investing, company-building, and even some personal stories from their history together.
read moreHas someone looking to make a key hire ever told you that they are after “coachability”? Take a look at the Google ngram for “coachability” — off like a rocket ship since the Dot Com bubble, and it’s not even a real word! Coaching is everywhere in Silicon Valley...
read moreReflections after a summer as an engineering intern at super{set}
read moreWe are living in a time of extraordinary concern about the negative consequences of online platforms and social media. We worry about the damage interactive technologies cause to society; about the impact to our mental health; and about the way that these platforms and their practices play to our most destructive impulses. Too often, the experiences we have online serve only to polarize, divide, and amplify the worst of human nature.
read moreThe decision to start a company – or to join an early stage one – is an act of the gut. On good days, I see it as a quasi-spiritual commitment. On bad days, I see it as sheer irrationality. Whichever it is, you’ll be happier if you acknowledge and calmly accept the lunacy of it all...
read moreAt super{set}, we stand side-by-side and pick up the shovel with our co-founders. Our first outside co-founder at a super{set} company is usually a Head of Product. Let’s unpack each portion of that title....
read moreThis month we pass the mic to Sagar Gaur, Software Engineer at super{set} MLOps company MarkovML, who shares with us his tips for working within a global startup with teams in San Francisco and Bengaluru, India
read moreThis post was written by Ketch Solutions Engineer, Sahiti Surapaneni, as part of our #PassTheMic series.
read moreGal Vered of Checksum explains his rationale for leaving Google to co-found a super{set} company.
read moreAnnouncing Jon Suarez-Davis (jsd) as super{set}’s Chief Commercial Officer: jsd tells us in his own words why he's joining super{set}
read moreThe wheel. Electricity. The automobile. These are technologies that had a disproportionate impact on the merits of their first practical use-case; but beyond that, because they enabled so much in terms of subsequent innovation, economic historians call them “general-purpose technologies” or GPTs...
read moreComing up with new company ideas is easy: we take the day off, go to the park, and let the thoughts arrive like butterflies. Maybe we grab a coconut from that guy for a little buzz. While this describes a pleasant day in San Francisco, it couldn’t be further from the truth of what we do at super{set}. If only we could pull great ideas out of thin air. Unfortunately, it just doesn’t work that way.
read moreIn our last post, we discussed how data is the new general-purpose technology and that is why at super{set} we form data-driven companies from scratch. But new technologies are a promise, not a sudden phase change.
read moreConsidered by some to be “America’s Second Independence Day,” Juneteenth has only recently entered the national zeitgeist. Celebrated on the third Saturday in June, it became a federal holiday just last year under President Joe Biden. Many companies are left wondering how to acknowledge the holiday. We sat down with Eskalera’s co-founder Dr. Tolonda Tolbert to get her take.
read moreThe era of easy money - or at least, easy returns for VCs - is over. Tom Chavez is calling for VCs to show up in-person at August board meetings, get off the sidelines, and start adding real value and hands-on support for founders.
read moreObsessive intensity. Pack animal nature. Homegrown hero vibes. Unyielding grit. A chip on the shoulder. That's who we look for to join exceptional teams.
read moreThis post was written by Ketch Data Privacy & Compliance Specialist, Jocelyn Brunson, as part of our #PassTheMic series.
read moreThis post was written by MarkovML Co-Founder, Lindsey Meyl, as part of our #PassTheMic series.
read moreThis post was written by Habu software engineer, Martín Vargas-Vega, as part of our new #PassTheMic series.
read moreThis post was written by Ketch Sales Director, Sheridan Rice, as part of our #PassTheMic series.
read moresuper{set} startup studio portfolio company’s seed funding round was led by Forerunner Ventures with participation from Ulu Ventures Raise will enable boombox.io to accelerate product development on the way to becoming the winning creator platform for musicians globally
read moreOthmane Rifki, Principal Applied Scientist at super{set} company Spectrum Labs, reports from the session he led at super{summit} 2022: "When Inference Meets Engineering." Using super{set} companies as examples, Othmane reveals the 3 ways that data science can benefit from engineering workflows to deliver business value.
read more